Expo 2020 (2021) in Dubai - What is it?

Toni Becker January 16, 2021

The Expo 2020 (2021) Dubai is set to be the world's largest expo since 1851, and if you are an expo-aficionado, tech lover, knowledge seeker or thought leader in your sector, the Expo 2020 (2021) is for you! 

The Expo 2020 Dubai was originally scheduled for 20 October 2020 - 10 April 2021 however, due to the ongoing COVID-19 pandemic, it has been rescheduled for 1 October 2021 - 31 March 2022. For branding reasons the Expo is staying true to its original name “Expo 2020 Dubai” but this choice is also a great and highly commendable way to take back the power that those numbers hold over all of us. The Expo is set to be a defining moment for Dubai and the UAE, and will be bringing the world together safely and securely, at a time when we need each other most. 

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A Brief History of the World Expo

The first World Expo was held in London in 1851 and showcased the inventions of the Industrial Revolution. Since its inception 169 years ago, the expo has taken place throughout the world, from New York to Paris and Shanghai. 

The Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia regions and this has made it the largest event to ever be staged in the Arab world. The event that will span over 173 days will be welcoming 190 participating countries and allows a space for the world to explore a variety of opportunities and exhibit the latest technologies that span across all industries.

Expo 2020 Dubai: What to Expect

The Dubai Expo 2020 has one primary theme and that is: “Connecting Minds, Creating the Future.” The theme is ideal for today's climate, especially at a time when technology is bringing the world together and helping us connect while we starved of social interaction. 

While “connecting minds, creating the future” is the primary theme of the event, the sub themes are made up of: Opportunity. Mobility and Sustainability. 

  1. Opportunity: Focusing on unlocking the potential within individuals and communities to shape a better future. Topics featured within this theme include: employment, education, governance, new business and financial capital.
  2. Mobility: Focusing on effective and smarter movement of goods, ideas and people and tackles.  Topics featured within this theme include: transportation, exploration and travel as well as digital connectivity, personal mobility and logistics.
  3. Sustainability: Focusing on environmental themes and living in balance with our planet. Topics featured  within this theme include: innovations designed to protect ecosystems, tackling the effects of climate change and creating lasting benefits for future generations.

These sub themes will each have their own pavilion.

The Opportunity Pavilion will be made from organic materials and aspires to create a sense of empathy and passion for a better world. It is designed to engage visitors with a variety of gameplay experiences that will change their thinking about basic human needs such as water, food and energy.

The Mobility Pavilion has been created to take visitors on an incredible journey, from ancient exploration to AI. The journey will begin as visitors board the world’s largest elevating platform, which will lead them through the House of Wisdom in 9th Century Baghdad through to the giants of modern day mobility. 

The Sustainability Pavilion is designed to educate visitors about alternative water and food sources as well as renewable energy. The out of this world pavilion will guide visitors on a journey beneath a dense forest and have them risk the planet’s future by participating in a game of high-stakes pinball. This kind of interaction and gameplay will help visitors get a sense of what may come if we as a society do not take the right steps in ensuring the well-being of future generations. 

In Summary

A pillar of hope at this trying time, the Expo 2020 Dubai celebrates culture, worldwide collaboration and global innovation. We look forward to watching the event create a legacy that will benefit future generations, both on a global and local scale. 

Mark your calendars, and get ready to explore the world and all its innovation.

Market your business in Dubai

Founded in 2005, Nexa has helped hundreds of organisations from small startups to large multinational businesses providing high-quality digital marketing services. As a digital marketing company based in Dubai, and with years of experience in the marketing industry, we can help you market your business and your message during the Expo 2020 Dubai.

Our mission is to help drive growth for forward thinking companies and we will combine innovative marketing, sales and service technology and strategies to maximise your business opportunities. 

Contact the Nexa team today and marketing your business for the Expo 2020 Dubai. 

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