Getting Started with Developing a Website on HubSpot CMS

Toni Becker July 20, 2021

The HubSpot Content Management System (CMS) is a powerful platform of tools that helps you build and manage your website. If you are new to the HubSpot CMS system, you may feel slightly overwhelmed and unsure of where to  begin when it comes to creating and publishing your website content. 

Below, we provide insight into how you can begin your website building journey with the HubSpot CMS platform.

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About the HubSpot CMS

The HubSpot CMS provides a consistent and user-friendly website building experience. The system comes complete with an intuitive drop and drag editor and pre-existing and pre-built website themes. This means you are able to create and edit content on your website with ease. If you already have a website, you are able to install a HubSpot tracking code that tracks visitor behavior and captures your submission form information. You are also able to host landing pages to convert leads, or create a blog to increase your views and subscriber base. 

If you are a website developer you can also build your website locally and from scratch using the HubSpot CMS CLI. This is the beauty of HubSpot CMS - anyone can use it and gain enormous benefits from its tools. 

The Benefits of HubSpot CMS for Your Business Website

The HubSpot CMS isn't simply a helpful tool for website building, it is designed to make sure your website is optimized for the user and search engines.

The Benefits of Using HubSpot CMS to Build your Website Include:

  • Site Speed: Having a site that loads quickly is vital when it comes to usability and also adds to your Search Engine Optimization efforts. If your site load time is slow, users will quickly move to a competition site and this will hurt your search engine rankings significantly. By building your website through the HubSpot CMS, you are creating content ensuring that your site loads quickly. 
  • Security: When building and launching a website, security is key. You want to make sure that your business is safe and you want to make sure that your users have a secure browsing experience. With the HubSpot CMS, this is taken care of. It is also important to note that HubSpot has a team of security specialists who work 24/7 to ensure your website is always safe and secure.
  • Turnkey CMC Solution: One of the biggest advantages to using the HubSpot CMS is that all of your website content can be built, managed, optimized and analyzed in a single location. This means no more plugins which saves you time and, of course, money.

Now that you have a greater understanding of the  benefits that come with using the HubSpot CMS for website building and management, we’ll take a look at the process of developing a website through the powerful system.

Building a Website on HubSpot CMS

1. Select & Set Up a Template and Theme

You can organize your website assets and put together a consistent layout by using templates and themes offered by HubSpot. A template is a layout that can be reused and provides the basis for the pages across your website. A theme refers to the other website assets used to keep your content creation streamlined and consistent. 

HubSpot provides a free beginners template and themes and you are able to look through the Asset Marketplace to purchase additional themes and templates on offer. 

2. Page Build and Content Creation

Now that you have selected your theme or template you are able to create new customized pages. In order to do this you need to preview how a page appears on a private URL. You are also able to share this with your team members so that they can give you the relevant design input.

While you create content for your pages, HubSpot offers SEO recommendations that will help you successfully optimize your content for the search engines. 

3. Blog Creation

The HubSpot CMS blog tool allows you to set your sights on creating the best  content to help engage prospects and attract your target audience. On the HubSpot CMS you are able to manage your blogs, blog authors, tag your posts and set up blog subscription options - this notifies your readers when you publish a new blog.

The blog posting tool (and the HubSpot CMS as a whole) is simple-to-use and easy-to-navigate and this is what sets the HubSpot CMS apart from other CMS platforms. 

4. Time to Go Live

Once you have created your pages, approved your design and written your content, you are able to easily connect your domain and take your page live on your custom domain.

You begin this process by setting your brand domain and this allows you to connect your subdomains to your site. 

5. Website Analytics and Performance Metrics

Once you publish your website, you are then able to intricately measure your traffic through HubSpot. You are also able to add Google Analytics to your website pages if this is a preference. It is important to note that the HubSpot analytics are just as powerful and provide all the insight and metrics you need to ensure the ultimate website for lead generation. 

Another thing to note is that you can make use of HubSpot’s premade dashboard and if this is not for you, you can completely customize your analytics reporting dashboard to suit your requirements and priorities.

The Wrap Up

HubSpot is easy to use and allows your team to build the ultimate website for your business. This is because the platform not only allows you to “manage” your content - it allows you to create, optimize and analyze your website from a single place to ensure the best possible results. 

How We Can Help

Nexa is proud to be a Diamond-tiered HubSpot Partner and this places us in the top 2% of HubSpot Partners globally. If you are interested in using the HubSpot CMS for your business, we are the team to speak to. Contact us today for all your HubSpot requirements. 

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