How to Create a Compelling B2B Social Media Strategy for the UAE Market [Updated 2023]

Given the ever changing world of social media, I find many businesses struggle to find the perfect formula to market their brands online and generate leads for their company. With a wide selection of social media platforms from Facebook, Twitter, TikTok, LinkedIn, Instagram, Snapchat, Google+, Pinterest, etc. and specific strategies to tackle each, it’s no surprise when confusion arise.

In addition to this, the UAE is also a very diverse market – a melting pot of different cultures, backgrounds, tastes, and brand preferences. 

So how do you create a winning formula to sell your services to the UAE market? Whereas the B2C approach may focus on Facebook, Twitter and Instagram, B2B entails a different technique.

5 Golden Rules When Planning a B2B Strategy on Social Media

1. Observe, study, and understand who your prospects are and where your prospects are online. What social media networks do they spend most of their time on? Make sure that you are presently active on these networks.

2. To increase your rank on Google, make sure that you have a Google+ account as it provides that added social access to other Google platforms like Google search, Gmail, and YouTube.

3. In addition, given the exponential increase of people in the UAE who are using Google maps to find companies, it’s of absolute importance that you register your business on Google maps. Otherwise, users will not be able to find you.

4. Use a solid content strategy to produce posts and articles that do the following:

• • Increase your brands interaction with your fans
  • Make important announcements about your offerings
  • Showcase your expertise by creating thought-leadership content

5. Incorporate Arabic content when tapping the Middle East market. An example of the importance of this can be seen on Twitter. In the UAE, 53% of people are on Twitter, and about 6% of social media users are more active on the platform. Statistics show that engagement on this platform is generally higher within the Arabic tweeting community.  

Account-Based Marketing for B2Bs

One of the most important B2B marketing tactics to consider for 2023 is Account Based Marketing (ABM). ABM is a B2B marketing strategy that focuses on sales and marketing resources on a clearly defined set of targeted accounts within an industry. This tactic employs personalised campaigns that are designed to resonate with each targeted account. 

ABM can be used for marketing on social platforms such as LinkedIn. LinkedIn ABM is an effective method for B2B marketers as the platform is designed to generate high-quality leads. Instead of casting a wide net, ABM focuses on individuals and business decision-makers that you want to convert into customers. Learn more about Account Based Marketing, here. 

If you'd like to know more, you can download our LinkedIn E-Book by clicking on the link below. You can also view our blog post 'Social Media Management for B2B Companies.'