While building content might seem a pretty straight forward task, creating SEO optimised content for your website requires following a proven methodology to the tip. Doing so helps your website to rank better on a search engine results page and attract more visitors. In our previous blog about "The Importance of Web Design Agency in Dubai", I spoke about design and content being the 2 most important factors of any website in order to attract and retain visitors. Therefore, in this article, we will be concentrating on content curation.
This article is a useful read for three different audience types viz.
- It helps businesses who were not initially aware, to recognise the power of creating an inbound digital content strategy. Doing so will empower them to multiply their leads and nurture them with time, so as to convert them into clients.
- It helps SEO’s and inbound strategy enthusiasts to gain expert insights on how to find the topics that would both be interesting and relevant yet be able to rank up at least on page one of search results.
- It helps clients to understand the work that digital agencies do for them in order to help them climb to the top of relevant search results ranking. Many clients (not all) are unaware of the science that goes behind creating valuable content for your website that has been optimised to rank your website in the search results of search engines like Google and Bing.
There are a number of factors that are to be considered when creating SEO optimised content, the most important of all is finding the right ‘keywords’. Keywords are basically the words that people search for on search engines. Listed below are 3 aspects worth considering before filtering out keywords for your article:
- Number of Searches– This one is pretty much very straight forward and simple. It basically means that if the selected keywords have a lot of searches, it is a good starting point. If there are very no searches, then you need to find different keywords.
- Relevance – One should not use a keyword unless it is not relative to their business. The reason being it will not be relative nor helpful to the audience of your business. However, one can be creative about using irrelevant keywords and incorporating them in a way that makes sense and stays relative to your business. For example, if you are a football training school and you know that your target audience will search Google for Pro Evolution Soccer (a PlayStation game), you can create an article titled something like – ‘Our best football players learn from playing Pro Evolution Soccer for an hour a day!’ This article can talk about the best players of your school who play this game and learn new tactics from it.
- Competition – If your keywords have high number of searches and are relevant to your business, the last factor to consider is the competition that you have for your keywords. Most keywords with high number of searches have an intense completion for a spot in the first page of the search results. When in such a situation, your content can be ranked in search engine results by crafting out a relevant long tail keyword. To learn in depth about long tail keywords read our article – How long does SEO take to make an impact.
Once you have successfully crafted your keywords, you now need to inject them in your content at a number of different places. For the best impact, make sure the keyword is included in each section mentioned below:
- Page Title
- Meta description
In addition to all of the above, it is good to acknowledge that we live in an age of information overload and it is hence practically not possible for any individual to be able to discover everything new that has been published on the internet. Listed below are 3 handy tips that help your content be more discoverable over the World Wide Web:
Elaborate Content: Google’s current algorithm evaluates the length of the content on your page and this is one of the criteria on which it ranks pages on its results page. A lengthier article that explores the topic discussed in depth is thus ought to rank better than a shorter article on the same topic. This being said, there is other criteria, such as the number of clicks registered and so on due to which you might see shorter articles rank better sometimes. While there is no golden number to be hit when talking about the number of words, it is a proven methodology that more elaborate and extensive content generally ranks higher than shorter articles provided they are equally optimised for SEO in all the other aspects discussed above.
Interactive Content: Making interactive content increases the time your visitors spend on your page. You can add calls to action like forms, polls, votes, etc. on your page or include other links on your page to allow you to direct attention to specific parts of a landing page via a search engine or directly. Interactive content generally attracts more visitors to come back to your website than non-interactive content.
Sharable Content: If your content is valuable, it is sharable. Your content can add value to itself in many different ways. For example, it can be very entertaining, motivating, informational or even educational. A content that carries with it some sort of solid value is more often than not shared by many people over social media. So if your content is strong enough to propel visitors to share your content on social media, your reach is multiplied rampantly.
If you are looking for an agency that can boost your website’s visibility by creating SEO optimised content, Nexa will be happy to help you achieve this goal. Contact us by filling out the form on this page and we'll contact you within 24 hours.