Marketing automation is technology that is used to manage all marketing processes and multi functional campaigns across a variety of channels. This kind of software completely automates marketing activities, making repetitive tasks such as social media posting, email marketing and even advertising campaigns less tedious and time consuming, while also eliminating the possibility of human error.
Marketing Automation: Time Saving Tools for Marketing Teams
Not only does marketing automation save time for marketing departments, it provides a more personalised experience for customers through highly customised email campaigns that relate to the consumer along their specific buyers journey. And this is why marketing automation services in Dubai are becoming a critical component for marketing success.
Marketing Automation also plays a big role in sales as it helps with lead generation, nurturing and scoring and is also able to measure the overall return on investment on campaigns. With marketing automation services in Dubai, businesses can intricately target leads and customers with automated messaging across web, social, email and even text. These messages are sent automatically and work in accordance to a set of instructions known as workflows. These workflows are defined by custom built templates that can be created from scratch or modified while the campaign runs, helping marketers achieve even better results.
So, with the above in mind marketing automation makes a marketers and sales persons job more effective as it frees up time while never compromising on the authenticity of the marketing content being produced - essentially it helps marketers and sales people reach their goals faster than they ever would.
To sum it up, marketing automation streamlines all your marketing efforts and makes your sales and marketing departments more efficient. Below, we take a look at the top benefits of marketing automation services in Dubai.
The Benefits of Marketing Automation Services in Dubai
Organization and Efficiency
Marketing automation will make your entire marketing department more organised and efficient, and you can reduce costs while freeing up your team's time to work on more important tasks and strategic projects. Rather than having to manually post to social media daily, and rather than having to manually contact prospects, strong marketing automation software can automate the process for your team, ensuring it is done correctly without the possibility of human error. This gives your marketing team the opportunity to do more of what they enjoy - creative brainstorming for new projects and campaigns.
Marketing automation makes things even more efficient by streamlining team tasks as your team will be able to create email campaigns, social media posts, design landing pages and post a blog all in the same place!
Sales and Marketing Alignment
As stated previously, marketing automation software is also a useful tool for your sales department. If you combine your marketing and sales automation efforts by using the same software, you are able to effortlessly align business efforts and goals. And a professional marketing automation software makes the process of going from marketing to a qualified lead to a sales qualified lead seamless.
In fact, according to HubSpot, marketing automation software can lead to a 14.5% increase in sales productivity as well as a 12.2% reduction in marketing overhead.
Increasing your Conversion Rate
As stated above, marketing automation services will make your team more efficient, and it will also increase your conversion rates by helping manage leads more effectively.
This is possible because marketing automation is able to track all your leads, and you are also able to re-target your website visitors who do not convert, which in the end will increase your conversion rate optimisation (CRO).
Measuring Success and Accurate Reporting
For any marketer or salesperson, the act of reporting on analytics is daunting and time consuming but marketing automation is able to do this accurately for them.
Professional and advanced marketing automation services in Dubai are able to generate automated reports while also providing a high-level overview of the entire process, giving you the opportunity to analyse problems and possible friction points - and this insight allows you to amend issues timeously, ensuring you receive the best possible results.
Customised and Personalised Marketing Strategy
As your marketing team has more time to do what they do best rather than dealing with time consuming manual data tasks, a marketing automation software allows them to design more personalised content through advanced segmentation and reporting.
With the help of this kind of software, you are able to target a buyer's persona through multiple channels and this can be done through search adverts, social media or customised email campaigns - all aligned to the specific buyer persona. So, how is this possible?
Marketing automation will turn your website visitors into leads, and once you can identify who these leads are, you are able to create campaigns around their behavior and specific characteristics. With this kind of data at hand, the lead nurturing process becomes highly personalised and leads are able to receive messaging that suits their needs - helping to convert them into clients.
Marketing automation is also able to set up lead scoring which will notify your sales department when a lead turns from a marketing qualified lead to a sales qualified lead.
This is the sales and marketing alignment that we mentioned previously, and this kind of lead scoring means that your sales team has the ability to reach out to qualified prospects as soon as they are notified of their lead score.
As we have touched on previously, marketing automation allows for thorough lead nurturing and allows for the creation and implementation of drip email campaigns while tracking the success of these campaigns.
Marketing Automation is essentially a combination of strategy and software and it gives you the opportunity to nurture your prospects in the most personalised way by providing them with useful content that has the power to convert leads into loyal customers.
But customers are not just a part of marketing automation, they are a part of everything that the software offers and this means that marketing automation is not just designed to market - it is built to develop a relationship between your business and your potential and current clients. With this in mind, the most successful marketing automation strategies do not look at customers as a side thought at the end of a traditional sales funnel.
Rather, customers are at the centre of a sales “flywheel” and this flywheel becomes even more efficient when you add force to it and reduce possible points of customer friction. So, a strategic marketing automation strategy is designed to reduce friction while continuing to nurture relationships even after a lead has been turned into a customer and a sale has been made.
Nexa is proud to be a Diamond-tiered HubSpot Partner and this places us in the top 2% of HubSpot Partners globally.
HubSpot has been widely regarded as one of the most powerful marketing automation platforms for over a decade. Today, HubSpot powers the marketing engines for some of the most recognisable companies in the world, helping them to efficiently scale their marketing by integrating all aspects of their online presence.
If you're interested in understanding more about the HubSpot platform and what it can do for your business, contact the Nexa team today.