How Sales Call Tracking & CRM Integration Can Help UAE & KSA Sell Better

Toni Becker August 31, 2021

Call tracking refers to the process of identifying how callers or leads found your business. Sales teams and marketers are able to use call tracking technology to connect phone calls to particular marketing channels that lead to prospects calling your business. By understanding what makes your business line ring, you are able to measure the success of your marketing efforts and campaigns and use this information to better your future marketing strategy.

Sales call tracking is becoming a necessity in the UAE and KSA. With both economies on the rise and business growth in the regions, sales processes need to become more streamlined to keep up with competitors. In fact, Business Bay reports 17, 893 operating companies in Dubai and Saudi Arabia’s economy is projected to grow 2.4% by the end of 2021.

Call tracking is vital for businesses, especially in booming economies. This is because call tracking has the power to improve the entire customer experience, which leads to greater sales. In today’s modern business world, each customer wants to be heard and they are able to use various social media platforms to voice their concerns or thoughts about a business. With this in mind, in order to remain competitive, businesses in the UAE and KSA need to accurately assess the full customer experience in order to grow their business. 

Inbound calls are an important part of the customer experience and sales journey, but you can improve the process of call tracking by integrating the tactic alongside your Customer Relationship Management (CRM) platform. 

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Call Tracking Meets Customer Relationship Management

By adding call tracking to your CRM, you are able to identify where your new leads have come from, measure their journey and follow up with them once they are sales qualified. A CRM will store all this information in a single place, making it easier for your sales teams and marketing teams to identify where the potential client is within the sales process. 

Think about it like this: it usually takes sales teams around 7 - 8 calls before a potential customer decides to make a purchase. By having call tracking and your CRM working together, you are able to identify exactly where the customer is within the buying cycle, create targeted marketing campaigns to nurture their interest and then make a final call once the prospect has become sales qualified.  

A CRM is able to store important lead data in a single location while call tracking helps provide greater insight into the customer journey, allowing marketers to refine their tactics and streamline a path toward more sales. A CRM will take the information gathered from call tracking and place it in a database, helping both sales and marketing teams create more effective methods to push potential customers through the sales funnel. Not only will your CRM and Call Tracking work to understand your individual leads in a greater capacity, but a CRM will provide you with accurate reporting and analysis of your calls, providing your teams with even greater insight into their efforts. 

Another benefit of merging your CRM and Call Tracking efforts is your teams will be provided with real-time customer insights. This means your entire sales team will be able to view information about individual customers they are talking to, including how they found your business, what pages they looked at on your website and whether or not they have engaged with your business previously. This live customer data will give your sales reps the correct information about specific leads, helping them to tailor conversations and guide the sales process accordingly. 

Key Takeaways

Reasons your UAE and KSA business should use sales call tracking and CRM integration to improve your sales:

  • Never miss a prospective client: You will be notified every time you are contacted and lead data will automatically be saved to your CRM system
  • Accurate analytics and marketing campaign measurement: You will be able to identify the marketing campaign that led a caller to contact your business, helping you identify which campaigns are working and which need to be amended.
  • Drive the Customer Journey: By identifying where a lead comes from, and understanding what it is they want from your business, your sales teams are able to drive the conversation based on the individual customer - directing them down the sales funnel effectively. 
  • Real-time Customer Data: As you are able to store all customer interactions on your CRM, your sales teams are able to better serve the customer when making or receiving a call.

Now that we have an understanding of Call Tracking and CRM integration, let's take a look at how CRM powerhouse HubSpot has made the process easier. 

Introducing HubSpot CRM and Call Tracking Integration

HubSpot is the world's premier CRM software and as an innovator in its field, HubSpot now offers free call tracking software. This software helps you prioritize your sales calls, make calls directly through your browser, and of course, automatically track your calls in your HubSpot CRM. 

The HubSpot call tracking system includes (but is not limited to) the following features:

  • Daily prioritization of high value / sales qualified calls
  • Store and record all your calls
  • Automatically log calls in your CRM - this means every team member has real-time information
  • Direct and easy integration with the HubSpot CRM
  • Lead scoring to identify priority leads

HubSpot call tracking integration is just about instantaneous and you can easily create accounts for your sales team. With this system in place, your UAE and or KSA sales teams will be making calls and closing sales quickly - bettering your bottom line and helping you beat your competitors! 

The Wrap Up

Today, technology is the marketing and sales person's best friend as it allows them to not only see valuable data that optimizes the sales process and save time but also provides access to the type of information that was almost unimaginable just a decade before.

Two of the most powerful sales-professional-friendly tools are Call tracking and Customer Relationship Management platforms. Tracking technology can help a marketing or salesperson understand how invested a prospect is in the purchasing cycle.  For example, how many times they have contacted your business, what product or service they are interested in, and how they came across your business. All of these things matter and data suggests that the more invested a prospect is in the sales process, the more likely they are to buy from you.

If you are interested in using Call Tracking and CRM technology for your business in the UAE and or KSA,, look no further than Nexa. Contact us today.


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