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    The Direct Booking Conundrum for Hotels

    Amit Vyas May 24, 2015

    Over the last 10 years or so, websites such as Expedia, Booking.com and other online travel agencies (OTAs) have provided a valuable service to hotels looking to sell their rooms to the ever-growing online audience of travellers.  But while this has allowed Hotels to have high online visibility this has come at a cost.  More often than not, OTAs charge between 10% and 30% of all bookings made, which over a year can amount to significant revenue.

    Hotel-marketing-e-book

    More recently, hotels have realised that this isn't perhaps the most economical way to market their rooms inventory and as a consequence, have started to drive direct booking initiatives that save hotels the money paid out in commissions.  To help hotels understand this process better, Nexa has created a free e-book that breaks down some of the key marketing opportunities available to hotels.  This can be downloaded by clicking on the button below.

    Free E-Book - Click here to download