With businesses shifting their marketing efforts and budgets away from in-person events and in-your-face advertisements, the corporate blog and related content marketing tactics are becoming the most effective elements of marketing in 2021.
Today, blogging needs to be the core of your entire marketing strategy; however, this marketing tactic takes time and effort and you may not have the in-house expertise to accomplish this. You have probably considered hiring a content agency, but you are unsure of how much blog writing services in Dubai actually cost?
In all honesty, a blog can cost between 20 AED to 100 AED for poorly written content and up to 2000 AED for posts from influencers and industry experts. The difference between these numbers is vast and this can become confusing when selecting a blog writer or blog writing agency for your business.
You see, this isn't the entire story. Paying for just one blog post wont help your marketing efforts and will certainly not provide the return on investment you deserve. What you require in order to have a successful blog strategy is to publish consistent blog posts based on a highly targeted content marketing strategy.
Below, we take a look at the options you have to best leverage this revenue-boosting marketing tactic.
How To Leverage the Power of Blogs for Business Growth
Blogs are so powerful because they have the power to boost quality traffic to your website which in turn yields (on average) 6 x the revenue for that traffic. Of course, this comes down to content strategy and all round marketing efforts related to blogging and publishing. However, with this number in mind, it is important you begin your blogging efforts as you can be sure that your competitors are already on the blogging bandwagon.
The problem may be that you don't have the team to create specialized blog posts for your website and the very thought of how to go about finding the right team may baffle you. It is important to remember that writing blogs is a specialized field and not just anybody can take this on. Blogging is a discipline that takes time to master and requires measurement and results.
Essentially, it is about taking language and making it readable, shareable, easily scannable and search engine friendly. You want to find a blog writer or content agency that is able to turn somewhat boring and mundane facts into brand stories to help you generate revenue. So, how do you find the right blog writer or blog writing team?
There are a variety of options you can choose from. Below, we outline your options and help you find the best option for your business and budget.
Option One: In-House Content Team
A copywriter salary varies depending on experience but you need to include the cost of content strategy, content creation, updating your site, reporting and images into this salary. Additionally the cost of hiring, onboarding and benefits will also need to be taken into account. Essentially, hiring an in-house team will make an impact on your budget and on top of this, you will need to find the right writers for your industry and make sure you select the right candidates which can be a long process.
You will also need to factor in yearly recruiting expenses for your in-house members as copywriting is a competitive field. However, if you feel like having an inhouse team will make your processes simpler and you have the budget for this - then it is a good choice for your business.
Option Two: Freelance Content Writers
Freelance copywriters are always available and can go from 20 AED to 1000 AED. It all depends on their experience and what they can offer your business. If you go for the cheaper option you are sure to get low quality blogs, stuffed with SEO keywords and grammatical errors - and you can be sure that hardly any research went into the content creation process. What makes this option worse is that some of these freelancers take content from other websites and will put your website at risk because of this tactic.
And then you get the expensive freelance bloggers. These bloggers usually charge you per blog which will put a significant dent in your marketing budget. Although these blogs will usually be top notch, you need to make sure you are getting a significant return on investment because of them. You don't want to end up breaking the bank for just a few blogs and no results.
Remember that when it comes to blog writing, you get what you pay for.
Option Three: Copywriting Agencies
Working alongside experienced copywriting agencies is definitely the best choice when it comes to blog writing for your business. However, you need to make sure you work with a reputable content marketing agency to make sure you get the best bang for your buck. When sourcing the right content agency for your business, find one that is able to create an overall content marketing strategy for your business, and make sure they can measure the success of your content marketing efforts.
How much this costs depends on a variety of factors including how many blogs you would want for your business per month, what kind of content you require (eBooks, video blogs, infographics, SEO content creation etc.) and the scope of your strategy in its entirety. Copywriting agencies are the best option for your business in terms of budget, professionalism and of course, return on investment.
The Wrap Up
Content creation is arguably the most crucial part of your digital marketing efforts because blogs and thought leadership articles help you build trust and connections with your target audience while fueling all your marketing goals and business objectives.
This is why it is important you choose your blog writing services based on results and not necessarily costs. A blog writing services agency will be able to provide you with a clear strategy, create high-quality content, measure results and show you your return on investment in monetary value.
How We Can Help
At Nexa, we know that consistent and informative blog and article content has the power to drive traffic to your website, engage your audience, build brand trust and convert leads into sales.
Our team of experienced content writers will create blogs and articles that speak to your target audience and drive them to action, helping you improve your bottom line.
Contact Nexa today and request a quote for all your blog writing services.