If your business is based in or has expanded to the Middle East or is catering to a diverse audience that speaks Arabic, you may be looking for a way to create an inclusive content strategy that doesn't require a complete strategy remodel. The good news is that HubSpot supports multi-language content, including Arabic.
HubSpot knows that multilingual markets are the future, especially considering the ever-expanding digital landscape. Businesses need to put customers first and this means they need to provide an option to switch your site's language in order to engage with your business comfortably. It is vital that your audience feels included and HubSpot has made it easy for you to do just that.
Using HubSpot To Support & Manage Arabic Content
1. Smart Content
There are a variety of ways you can use HubSpot to create Arabic websites and landing pages. One of the best ways to do this is by using smart content. Smart content presents your website to your viewer in their preferred language.
If you are a HubSpot Enterprise customer, you'll be able to create multiple domains and create separate sites. That is: domains in each language you are targeting. However, smart content is the most cost-effective option as you are able to use a single domain that can be changed to suit a visitor's language.
Content lays the foundation for your Search Engine Optimization (helping you rank higher in the search engine results). By creating Arabic content for your website, you will gain an edge as there are always a number of prospects who are searching for your products in their language.
HubSpot makes this possible, however, you do not want to take the simple "Google translate" approach when it comes to creating content for your Arabic website. You need to provide the highest quality content, content that will help the user and answer any questions they may have about your industry and your business. You cannot simply stuff your content with keywords in hopes of rising to the top of the ranks - you need to work with an experienced Arabic SEO content writer to ensure your content is good for Google and good for your audience.
Arabic Content Tips:
- Use your most important keywords in the URL of your pages and use these keywords and variants of these keywords within the content of your page. As stated above, do not use these keywords for the sole purpose of keyword stuffing and optimization, make sure they speak true to the content you are providing your audience.
- The title tag of your web page should have the keyword in it as this tells Google what your content is about.
- Video and image content also needs to be optimized through the alt descriptions of these files.
Google will rank websites that have strong content including tips regarding certain topics or industry related thought leadership articles, concentrate on providing your audience with informative and helpful content - but also add the above technical elements to ensure you are in line with Google best practices.
But, does HubSpot support Arabic SEO?
2. Arabic Search Engine Optimization (SEO)
For the past few years, digital marketing strategies dedicated to Arabic speakers have been focused on organic social media marketing as opposed to Search Engine Optimization, but search engines are an important if not vital source for generating organic leads. With this in mind, Arabic SEO is becoming increasingly relevant and HubSpot is also able to cater to Arabic SEO requirements. This means you are able to optimize your Arabic website content for the search engines.
HubSpot will also automatically include tags in your page’s HTML to show that your translations are alternative yet equivalent versions of your page. This means that the search engines will not mark your smart content pages as duplicates and this will keep your Arabic SEO from being flagged by Google and related search engines.
However, it is important to note that if your business is targeting audiences in an Arabic speaking region, there are many aspects of Arabic SEO to consider, from translation to content strategy. HubSpot supports Arabic SEO but it is up to your content creators to make this work. This is why it is important to work with an experienced agency that is able to provide adequate Arabic SEO services to ensure your website and your business is able to flourish in the region and reach the correct audience.
3. HubSpot Reporting Capabilities for Arabic Content
You may be wondering if you are able to measure the success of your Arabic website, landing pages, SEO efforts and social media campaigns through HubSpot.
All your analytics will be under the main reporting page of HubSpot and you are able to select your analytics by page language for greater insight. This means your team is able to view all the information related to your Arabic content.
The above outlines how HubSpot caters to a multi-lingual audience and is able to help your digital efforts when targeting an Arabic speaking audience.
As global reach is becoming for important, multilingual marketing grows every day, which is especially true for Arabic, one of the world's most widely spoken languages. HubSpot knows this and is able to help you expand your reach effectively.
Nexa is an independent agency and the only HubSpot diamond tier partner in the GCC. With this in mind, we are able to assist you with all your HubSpot requirements including Arabic translation, SEO and more.
Book a session with us to get started.