Sales Lead Generation Using Instagram

Toni Becker July 04, 2020

Instagram has over 1 billion active monthly users, and over 500 million active users daily. The social media platform has come a long way since its inception in 2010, and marketers have started to take advantage of this. 

In 2012, the CEO of Facebook, Mark Zuckerberg, recognised the potential of Instagram and green-lit the acquisition of the platform for $1 billion, only 18 months after its launch. As the platform continues to grow, businesses and marketers throughout the world have started to make use of the platform. In fact, 90% of the world's top brands have Instagram accounts. 

These brands are not just using Instagram to share pretty product photos, they are using the platform to generate leads and sales. 

How to Generate Sales Leads using Instagram

Below, we provide a few tips to help you make the most of Instagram for Lead Generation:

  • Instagram Lead Ads

Instagram Lead Ads, much like Facebook Lead Ads, is the most effective (and fastest) way to acquire leads via the platform. These ads are designed to assist businesses in collecting important customer information including phone numbers, email addresses, and even job titles. 

When implemented correctly, these ads help businesses gain more information about their target market and improve direct marketing campaigns, helping to convert leads into loyal customers. 

In order to create an Instagram Lead Ad, you need to set up a business account on the platform. This account also needs to link directly to your Facebook business account. This is because all the ads are created through Facebook and the Facebook Ads Manager.

shutterstock_1082206127To ensure your ad runs successfully on Instagram as well as Facebook, your designers need to adhere to the ad specifications for Instagram. The lead ads will direct your audience to a form, where they can fill out their information using their personal account. All the information that you collect via the form can help you target people on the social platform with similar profiles in the future, helping you gain even further exposure and reach new prospective clients who may have not known about your business or brand previously. 

Learn more about Instagram Lead Ads, here

  • Create Call to Action Buttons on your Instagram Account

On your Instagram business account, you have the option to add action buttons to your profile. Your profile can have a link to your website, email, phone, and business address. This ensures that your audience has the ability to get your contact details immediately. 

These buttons allow for more lead generation and include the option to “reserve,” “get tickets” and “book” amongst others. These specific buttons will take the user to a form where they can fill out the relevant information - helping you collect even more data. 

Learn how to add an action button to your Instagram business account for Sales Lead Generation, here

  • Create an Effective Landing Page

Your Instagram landing page needs to immediately grab the attention of the user. Your Instagram profile should create an easy to digest and aesthetically pleasing visual experience, keeping the user glued to the screen. 

Make sure that all the images on your profile are in line with your brand and what you represent as a business. This is what will help grow your audience and incentivize them to interact and engage with your content. It is this engagement that nurtures a sense of community, builds trust, and has the power to turn potential clients into paying clients. 

  • Focus your Creative around you Call to Action

Like any form of lead generation marketing, your Call to Action needs to stand out. Make sure to have bold, catchy phrases in your caption. Some examples of successful call to actions include:  “Click the link in Bio,” “Shop Now,” or a popular CTA for Instagram stories is “Swipe Up for More.” These punchy captions, paired with an eye-catching creative, hold a lot of power on the platform. 

Because powerful imagery may distract from the text in your caption, try to add an emoji to direct the eye. When it comes to your Instagram story, use GIFs to draw the eye to the Call to Action. It is through these simple techniques that you are able to draw the attention of your audience and convert them into leads. 

  • Work with an Instagram Influencer

We have all heard the word “influencer,” and Instagram influencers have become the new “celebrities” in the virtual world. shutterstock_1283920588

Partner with an influencer that has a strong affinity with your brand and what your brand stands for. It is also important to make sure that your audience doesn't overlap too much, you want to reach new audiences by partnering with an influencer. 

The reason influencer marketing works is that these individuals are trusted by their followers, and in some way, carry more power than any media campaign. Once the influencer’s audience notices your brand, they will turn into followers, and through the correct marketing tactics, can quickly be converted into leads.

In Conclusion:

Instagram has the tools to gather information about your target market and continues to roll out new tools to help business owners succeed in Sales Lead Generation on the platform.

With a powerful marketing strategy in place, businesses are able to effectively boost their brand and increase sales using the social media platform.

Whether you are a B2C or B2B focused business, Instagram can improve the marketing of your business. At Nexa, we provide a full range of Social Media services and can help you on the path of successful lead generation. Contact us today. 

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