Moving with the times: How businesses should prepare for a world of AI, Web3, the metaverse, and VR

authorCaryn Oram dateApr 17, 2023 3:41:00 PM


The business world is changing fast, and new technologies like artificial intelligence (AI), Web3, the metaverse, and virtual reality are shaking things up. These innovations offer exciting possibilities, but they also come with a lot of unknowns. How will they impact businesses? What challenges and opportunities will they create? 

Let’s dive into these questions and explore what these emerging technologies mean for companies and how they can prepare for the future. Whether you're a business owner, executive, or just curious about what's coming next, read on to learn about the fascinating world of AI, Web3, the metaverse, and virtual reality.

Let's take a closer look at the technologies that are reshaping the business world

Artificial intelligence 

AI is all the hype right now with generative AI, in particular, attracting significant interest. AI refers to computer systems that can learn and perform tasks that typically require human intelligence, such as recognising patterns, making predictions, and even driving cars. Examples of AI in use today include virtual assistants like Siri and Alexa, fraud detection systems used by banks, and chatbots that can help customers with common questions.


Web3 is the next generation of the internet, which aims to create a decentralised web where users are in control of their data and can interact with each other directly without intermediaries. Blockchain technology, which underlies cryptocurrencies like Bitcoin, is a key component of Web3. Some examples of Web3 applications include peer-to-peer marketplaces, decentralised finance (DeFi) platforms, and non-fungible tokens (NFTs).

The metaverse

The metaverse is a virtual world where users can interact with each other and with digital objects in a way that feels like real life. While the metaverse is still in its early stages, it's being developed by companies like Facebook, Roblox, and Epic Games. Benefits of the metaverse could include new forms of entertainment, social interaction, and even virtual shopping and advertising.

Virtual reality

Finally, virtual reality (VR) technology creates immersive, 3D environments that users can interact with using special headsets or other devices. VR is already being used in fields like gaming, education, and healthcare, and has the potential to revolutionise industries like real estate, tourism, and retail. It’s important that businesses are aware of these technologies because they have the potential to transform the way we live and work. From improving efficiency and productivity to unlocking new revenue streams and customer experiences, AI, Web3, the metaverse, and VR offer a wide range of benefits for forward-thinking companies.


What do these emerging technologies mean for businesses?
  • AI has the potential to impact virtually every industry, from healthcare to finance to manufacturing. Businesses that adopt AI can benefit from increased efficiency and productivity, as well as improved decision-making and customer service. However, there are also concerns about job displacement and bias in AI algorithms.
  • Web3 could revolutionise industries that rely heavily on intermediaries, such as finance, real estate, and advertising. By enabling direct peer-to-peer interactions, Web3 could reduce costs, increase transparency, and create new revenue streams. However, the decentralised nature of Web3 also poses challenges to regulation and governance.
  • The metaverse could disrupt industries like entertainment, gaming, and retail by creating new forms of customer engagement and revenue streams. For example, a clothing brand could create a virtual store in the metaverse where customers can try on clothes and purchase them using digital currency. However, there are also concerns about data privacy and the potential for addiction and social isolation.
  • VR has the potential to transform industries like education, healthcare, and tourism by creating immersive, interactive experiences. For example, medical students could use VR to simulate surgeries, while travellers could use VR to preview destinations before booking trips. However, there are also challenges around the cost and accessibility of VR technology.

Overall, businesses that want to stay competitive in the age of AI, Web3, the metaverse, and VR will need to embrace change and adapt to new ways of doing business. Companies that are already doing so include Amazon, which is using AI to optimise its supply chain, and Nike, which has created a virtual store in the metaverse.

What can businesses do to prepare for a future that's increasingly driven by new tech?

Stay up-to-date

Businesses should stay up-to-date with the latest developments in these technologies. Whether by attending industry conferences, following relevant blogs and news outlets, or engaging with thought leaders in the field. By staying informed, businesses can identify emerging trends and opportunities, and start thinking about how they might apply these technologies to their own operations.

Low-risk experimentation

Second, businesses should start experimenting with these technologies in a low-risk way. This could involve creating a pilot project or proof-of-concept that tests out the technology on a small scale or partnering with a vendor or consultant who has expertise in the field. By starting small, businesses can gain valuable insights into how these technologies work, what their potential benefits and limitations are, and what kind of investment is required to implement them on a larger scale.

Developing people

Investing in employee training and development to ensure that their workforce has the skills and knowledge needed to work with these technologies. This could involve offering workshops or training sessions on AI, Web3, the metaverse, or VR, or creating cross-functional teams that bring together employees from different departments to work on innovative projects.

Driving a culture of innovation

Lastly, businesses should foster a culture of innovation and experimentation. This means creating an environment where employees are encouraged to take risks, try new things, and learn from their mistakes. By embracing a culture of innovation, businesses can create a competitive advantage that helps them stay ahead of the curve in a rapidly changing business landscape.

Companies that are committed to innovation

Companies that are investing heavily in new technologies to the extent that it has become an integral part of their operations are considered to be ‘all-in’ on innovation. These are legacy companies, which have adopted and adapted innovative tools to their businesses, rather than being born out of them. What do they have in common? Leadership that is supportive of AI, data scientist hires, and a focus on creating responsible and transparent AI solutions. These companies pursue one of three strategic archetypes: innovation, operational transformation, and business models.

Businesses that want to succeed in a world of continuously evolving and emerging technologies need to start preparing now. By understanding these new tools and platforms, exploring their potential applications, and investing in the skills and knowledge needed to work with them, businesses can position themselves for success in the years to come.

Whether you need help developing a strategy for AI implementation, creating immersive virtual experiences for your customers, or exploring the potential of Web3 technologies, our team of experts is here to help. Contact us today to learn more about how NEXA can help your business prepare for a world of AI, Web3, the metaverse, and VR, and work together to create a brighter future for your business.