Five of the best AI tools for your business

Since ChatGPT took the world by storm late last year, many businesses have been beginning to recognise the value of adding AI tools to their resource pool as a strategy to distribute and diminish workloads, and optimise day-to-day processes and tasks for better efficiency. As a result, more and more AI tools and applications have emerged, and businesses are becoming spoilt for choice! With so many options, we've rounded up five of the most helpful tools available for your business to test out. Let's take a look at the best AI software you can implement today.

1. ChatGPT

By this stage, ChatGPT barely needs an introduction. The AI chatbot-come-search engine has millions of users and for good reason. As a large language model, ChatGPT is designed to understand natural language and provide helpful responses to a wide range of queries and topics. ChatGPT is free to use, but a paid version, ChatGPT Plus, is also available for $20 USD per month, giving you general access to ChatGPT, even during peak times when user capacity is high, faster response times, and priority access to new features and improvements. The platform can help you with various business tasks, including:

• Content: ChatGPT is able to generate long-form responses when given the instruction to do so, meaning you can ask it to draft letters, blogs, summaries, and other in-depth forms of copy. Many content creators are utilising the platform to create outlines for long-form content, and to generate quick social media captions, meta descriptions, etc.
• Sales: ChatGPT can be integrated into the sales process to provide information to potential customers, answer their questions, and guide them through the sales funnel, all of which help to increase sales and improve customer conversion rates.
• Marketing: The tool can also be used to interact with customers and provide them with personalised marketing messages based on their interests and preferences, helping to improve the effectiveness of marketing campaigns and increase customer engagement.
• Data collection: ChatGPT can collect data on customer preferences, behaviour, and feedback, improving your products and services, and allowing you to better tailor marketing campaigns.
• Cost savings: By automating tasks such as customer support, ChatGPT can help reduce costs and increase efficiency. It can also free up employees to focus on more complex tasks that require human expertise.

2. Jasper

Jasper is a powerful AI marketing tool for creating ad copy, emails, landing pages, articles, or social media posts. It also provides a range of solutions, including virtual assistants for customer service, chatbots for e-commerce, and voice assistants. The tool offers two price plans, costing $40 USD per month for the Starter (which allows up to 20,000 words), and $82 USD for Boss Mode (50,000 words).

Jasper analyses user input and identifies the intent behind it, enabling it to respond appropriately to user requests with human-like, personalised output, thanks to its natural language generation capabilities. Here are some areas Jasper can help with.

• Content creation: Jasper, like ChatGPT, can generate copy for long-form content as well as captions, ads, and SEO. It is also able to translate up to 25 different languages.
• Task automation: Jasper can automate tasks that would normally require human intervention, such as data entry, scheduling appointments, and responding to customer inquiries. This can save businesses time and money and increase overall efficiency.
• Customer service: Provide 24/7 support to your customers through chatbots or voice assistants. Jasper responds to customer inquiries quickly and provides personalised recommendations.
• Insight and analysis: Jasper can analyse large volumes of data and provide insights to help businesses make more informed decisions. The tool can help you identify trends, understand customer behaviour, and optimise operations. 
• Enhances marketing efforts: Jasper can help businesses create targeted marketing campaigns tailored to specific customer segments. By analysing customer data, Jasper AI can identify what customers are interested in and provide personalised recommendations, leading to increased engagement and conversions.

3. Fireflies

Fireflies is an AI-powered meeting assistant. The tool automates the process of note-taking, allowing for improved flow and collaboration during meetings by automatically transcribing and summarising meetings, setting reminders and action items, and sharing notes. Fireflies integrates with Zoom, Microsoft Teams, and Google Meet. The tool has a range of price plans, starting with a free version, and scaling up to an Enterprise plan with a custom price based on your business's needs.

The tool uses natural language processing (NLP) and machine learning algorithms to extract key insights and action items from conversations, enabling users to stay focused during meetings and follow up on important tasks more efficiently. It also includes features like voice recognition, real-time transcription, and customisable note templates to make the note-taking process more streamlined and personalised. Here's how Fireflies can be useful for your business:

• Recording meeting minutes: Businesses can save time - and increase productivity - by automatically transcribing and summarising meeting notes. This allows for more focus on the discussion at hand and reduces the need for follow-up meetings to clarify action items or important points discussed.
• Records to refer back to: Inadvertently, Fireflies aids with team accountability. By automatically tracking action items and sending reminders to team members to follow up on their assigned tasks, plus recorded minutes from meetings, using this tool ensures that all team members are on the same page and constantly up-to-speed.
• Enhancing collaboration: By providing a centralised platform for sharing meeting notes, Fireflies helps enhance collaboration and ensure that all team members are informed. This can be particularly useful for remote teams or those with distributed team members.
• Facilitate data analysis: Fireflies' automatic transcription and summarisation of meeting notes can also be useful for data analysis purposes, enabling businesses to identify patterns, track progress over time, and make data-driven decisions.

4. Grammarly

Grammarly is a writing assistant that helps users improve their writing by identifying and eliminating grammar, spelling, and punctuation errors. It offers a range of features, including grammar and spell-checking, vocabulary enhancement, tone detection, and plagiarism detection. The tool is designed to work with a variety of writing formats, including emails, social media posts, documents, and even academic papers. A range of price plans are available for Grammarly, starting with a free version that can be upgraded to a Business plan that can accommodate a team of people, which costs $540 USD per year.

Grammarly uses machine learning and natural language processing (NLP) to analyse text, flag mistakes, and provide feedback on areas that need improvement. Not only does it flag definite issues, but it also offers suggestions on how to rephrase sentences for clarity and suggest alternative words for more precise language:

• Ensure clear and concise communication: Employees can check their writing for grammatical errors, spelling mistakes, and punctuation errors. This helps to ensure that their writing is clear, concise, and easy to understand. It can also help to prevent misunderstandings and misinterpretations, which can be costly for businesses.
• Save time and increase productivity: Grammarly's AI-powered software can help you write more efficiently and effectively, saving time and increasing productivity for other tasks.
• Boost professionalism: Mistake-free, formal communication, and correct grammar and punctuation are essential for maintaining a professional business image. Grammarly ensures that all written communications it is used for are professional and polished.

5. GrowthBar

GrowthBar is a tool used for search engine optimisation (SEO), providing SEO insights and data about websites. It automates the process of content generation and suggests keywords, links, images, and more. GrowthBar can also provide extensive backlinking and create blog post content outlines. It also offers a Chrome extension. GrowthBar has two plans available, with a Standard plan costing $29 USD per month, and a Pro plan costing $79 USD per month.

Overall, GrowthBar can help you improve your website's visibility and ranking on search engine results pages (SERPs) by providing you with the necessary information to make calculated decisions about your SEO strategy. It is a powerful tool for businesses that provides insights and data on their competitors and their own website's performance. Here are the ways GrowthBar can assist your business:

• Keyword research: GrowthBar allows businesses to conduct comprehensive keyword research. With this feature, businesses can analyse their competitor's keywords, search volumes, and rankings.
• SEO optimisation: GrowthBar offers a range of SEO optimisation tools that help businesses improve their website's ranking, including analysis of the website's on-page SEO, backlink analysis, and website speed analysis.
• Competitor analysis: Businesses can analyse competitor websites, their traffic sources, their backlinks, and their paid advertising campaigns. This is valuable information that can be used to develop better marketing strategies and stay ahead of the competition.
• Content analysis: GrowthBar also offers content analysis tools, helping businesses identify the top-performing content in their industry and create content that resonates with their audience and generates more traffic to their website.

There are many AI tools out there, and this only scratches the surface. At NEXA, we create strategies that help our clients optimise their business's overall operation, and every process and workflow within that. We stay ahead of the game by keeping a constant eye on market trends and developments, ensuring that our clients leverage any and all technology that has the potential to drive growth and sales. Speak to us today to learn more about how we can integrate the tools and strategies you need to help your business thrive.