How to Start a Podcast in Dubai: A Guide for Businesses

Updated: February 2025

Did you know that Dubai PodFest 2024 celebrated the UAE’s thriving podcasting industry, highlighting it as one of the fastest-growing platforms in the region? As we step into 2025, podcasting continues to be a game-changer for businesses looking to connect with audiences and establish themselves as thought leaders.

If you’re wondering how to start a podcast in Dubai, this guide will walk you through everything you need to know. From crafting engaging content to leveraging the latest trends, we’ll help you launch a podcast that stands out in 2025’s dynamic digital landscape.

What is a Podcast?

Before we dive any deeper how to make a podcast in the UAE, let’s understand what a podcast is. In short, a podcast is a digital audio file, often created as part of a series, that listeners can stream or download on demand. Accessible across devices like laptops, tablets, and smartphones, podcasts are typically available through platforms like the iOS Podcasts app, Spotify, or similar streaming services. They provide a versatile way for audiences to consume content anywhere, anytime.

Why podcasting is growing in Dubai

Now that we’ve covered what a podcast is, it’s clear why this medium is booming—especially in Dubai and across the UAE. Podcasts are redefining how people consume information, offering flexibility, convenience, and storytelling in its purest form: audio.

The rise of podcast listeners in the UAE is remarkable. With one of the highest rates of smartphone penetration globally and a digitally connected population, the region is perfectly positioned for podcast growth. Recent studies show that over 53% of UAE residents regularly tune into podcasts. Culturally, there’s a strong preference for audio storytelling in the Middle East. From traditional oral histories to modern spoken-word formats, podcasts offer a fantastic platform to connect with audiences authentically.

For businesses looking to stand out, podcasting is not just a trend but a strategic move. It’s an integral part of digital marketing strategies, allowing brands to share thought leadership, build credibility, and connect with niche audiences. If you’re wondering when to start a podcast in Dubai, 2025 is the perfect time to launch your show, establish authority in your industry, and grow a loyal listener base.

Embracing podcasting can set your business apart by helping you tap into a dynamic market and thrive in 2025 and beyond. So why wait? Start creating your podcast today and position your business as a trusted voice in your industry.

How to start a podcast in UAE: Step-by-Step

Now that you understand the rising importance of podcasting and why 2025 is the perfect time to jump in, let’s break down exactly how to make a podcast in UAE. Whether you're a business aiming to build authority or an individual ready to share your story, following these steps will set you up for success.

Step 1: Define Your Purpose
Before you hit record, be clear about your podcast's goal. Are you showcasing your industry expertise, answering customer questions, or entertaining a niche audience? Defining your purpose ensures every episode aligns with your ob jectives and keeps listeners coming back for more.

Step 2: Set Up a Well-Designed Workspace
A professional podcast doesn’t have to break the bank. Invest in affordable, high-quality equipment that delivers crisp, clear audio. Tools like noise-reducing microphones, pop filters, and user-friendly editing software (Audacity, GarageBand) can elevate your sound. If you're on a budget, a quiet, well-padded room can make a world of difference.

Step 3: Create engaging content
Content is king, even in podcasting. Plan your episodes in advance to ensure they resonate with your audience. Start with topics that solve a problem, offer value, or spark curiosity. Structure is key: introduce your topic, share insights, and end with a strong takeaway. Remember, authenticity and consistency are what keep listeners loyal.

Step 4: Choose hosting and distribution platforms
Once your episodes are ready, you’ll need a hosting platform to get your podcast out into the world. Platforms like Spotify, Apple Podcasts, and Anghami are popular among UAE audiences. They allow you to reach listeners across devices and ensure your show is easy to access and share.

Step 5: Launch and market your podcast
Promoting your podcast is just as important as creating it. Leverage your social media platforms to build hype before the launch. Meta, LinkedIn, YouTube, TikTok and X are all great ways to get your word out there. Tease episodes with short audio snippets or behind-the-scenes footage. Collaborate with influencers or industry peers to widen your reach. The goal is to make your podcast visible and shareable.

By following these steps, you’ll have everything you need to create, promote, and successfully launch a podcast in UAE.  Whether you’re based in Dubai, Abu Dhabi, or  elsewhere in the region, now is the perfect time to share your message, grow your audience, and make your voice heard.

What makes podcasting effective in Dubai

As we’ve seen, starting a podcast in the UAE isn’t just about hitting record—it’s about understanding why podcasting works so well in this region. Dubai, in particular, offers a unique blend of cultural openness, tech-savvy audiences, and a growing appetite for digital content. Here’s what makes podcasting such a powerful medium in this market:

1. High trust in podcasts among local audiences
   Podcasts are widely regarded as one of the most trusted media formats in the UAE. With the rise of misinformation across social platforms, listeners are increasingly turning to podcasts for authentic voices, expert insights, and engaging stories. This trust creates a golden opportunity for businesses to share valuable knowledge, establish credibility, and create a stronger bond with their audience.
   
   
2. A Tech-savvy, young demographic
   Dubai’s population is predominantly young and digitally literate. Over 70% of the UAE population is under 40, and many are avid podcast consumers who prefer on-demand content they can access on the go. Whether they’re commuting, working out, or unwinding at home, podcasts fit seamlessly into their daily routines. This demographic is also more likely to engage with brands that share their values and speak their language.
   
   
3. Multicultural reach
   Dubai is home to over 200 nationalities, making it one of the most diverse cities in the world. Podcasts allow businesses to reach multilingual audiences by offering content in both English and, Arabic and even other regional languages. This flexibility helps brands tailor their messaging to resonate with different cultural groups, enhancing their overall reach and impact.
   
   
4. A platform for thought leadership
   In a competitive business hub like Dubai, being seen as an industry leader sets you apart. Podcasting offers a platform for business owners, experts, and thought leaders to share their knowledge, discuss trends, and offer valuable insights. This positions businesses not just as service providers but as authoritative voices in their respective industries.
   
   
5. Cost-effective with high engagement
   Compared to traditional media channels, podcasting is a cost-effective marketing tool with a significant return on investment. It allows businesses to create evergreen content—episodes that can be replayed, reshared, and repurposed long after they are published. The engagement rates for podcasts are also notably high, with listeners tuning in for extended periods, often up to 30 minutes per episode.

In short, podcasting in Dubai isn’t just another marketing tool—it’s a bridge to build trust, loyalty, and engage deeply with an audience that’s ready to listen. If you’re considering how to start a podcast in Dubai or expand your brand’s digital footprint, there’s no better time than now to press record and share your story.

Tools and platforms to get you started

When considering how to start a podcast in UAE, having the right tools and platforms in place is essential. A polished podcast doesn’t happen by accident—it requires thoughtful planning, reliable equipment, and smart platform choices to ensure your voice reaches the right audience. Here’s a breakdown of the essentials:

1. Equipment essentials:
Investing in quality equipment doesn’t have to break the bank, but it does make a significant difference in the final output. Crystal-clear audio keeps your audience engaged and your content professional. Key equipment includes:

• Microphone: A dynamic or condenser microphone, like the Shure SM7B or Rode PodMic, ensures crisp and clear recordings.
• Editing Software: Tools like Adobe Audition, GarageBand, or Audacity allow you to fine-tune recordings, eliminate background noise, and add music or sound effects.

2. Recording and Editing Tools:
For remote interviews or group discussions, platforms like Riverside.fm and Zencastr provide studio-quality recordings, even when participants are miles apart. These tools simplify the editing process with automatic audio tracks for each speaker and built-in noise-cancellation features.

3. Hosting Platforms:
Once your podcast is recorded and polished, you’ll need a hosting platform to distribute it to popular directories like Spotify, Apple Podcasts, and Google Podcasts. 

4. Distribution and Promotion Tools:
Getting your podcast live is one step; promoting it is another. Platforms like Canva help create visually appealing cover art and social media graphics to promote new episodes. Additionally, tools like HubSpot can assist with automated marketing campaigns, email notifications, and performance analytics.

5. Analytics Platforms:
Understanding listener behaviour is crucial for growth. Hosting platforms often come with built-in analytics tools, but standalone platforms like Chartable and Podtrac provide deeper insights into audience demographics, listening habits, and engagement trends.

Investing in podcasting equipment is a great step, but it’s not the only way to get started. If you’re unsure about setting up your own studio or simply want a professional, ready-to-go space, NEXA has you covered. Our state-of-the-art podcast studio in Dubai offers everything you need — from high-quality recording gear to expert sound engineers — so you can focus on creating great content without the technical hassle.

Best practices for podcasting success in the UAE

Having the right tools and platforms is just the beginning. The real success of how to start a podcast in Dubai lies in how you approach your content, audience, and consistency. Whether you're sharing industry insights, telling stories, or engaging with a niche community, following best practices can make all the difference.

First, cultural relevance is key. In Dubai, a city celebrated for its diversity, it’s important to create content that resonates with both Arabic and English-speaking audiences. Offering episodes in both languages, or including summaries and highlights in each, makes your podcast feels inclusive and accessible.

Consistency is equally important. Whether it’s weekly or bi-weekly, sticking to a regular publishing schedule builds trust with your audience. People are more likely to tune in when they know when to expect fresh content, and this reliability can turn casual listeners into loyal followers.

Audience engagement shouldn’t be overlooked. Social media platforms and email newsletters are powerful tools for keeping your audience informed and involved. Share behind-the-scenes content, host Q&A sessions, and encourage listener feedback to build a stronger connection with your audience.

Podcasting isn’t just about speaking into a microphone—it’s about building a community around your content. By focusing on cultural awareness, consistent delivery, and active engagement, your podcast can grow into a powerful platform for your voice and brand.

Frequently asked questions

1. Do I need a license for podcasting in the UAE?
   No specific license is required, but commercial sponsorships may need compliance with local regulations.
   
   
2. What’s the best hosting platform for beginners?
   Spotify for Podcasters, Anchor, and Podbean are great beginner-friendly options.
   
   
3. How much does it cost to start a podcast in the UAE?
   Costs range from AED 500 to AED 5,000, depending on equipment and hosting choices. However, studio rentals can also be a cost-effective option for professional-quality recordings.
   
   
4. How long should a podcast episode be?
   20–40 minutes is ideal for keeping listeners engaged.
   
   
5. What are the key steps for how to start a podcast in Dubai?
   Define your purpose, invest in good tools, create engaging content, choose a hosting platform, and promote consistently.

Why 2025 is the time to launch a podcast in Dubai

Starting your own podcast series isn’t just a trend—it’s a strategic move for businesses in Dubai. With podcasting on the rise and an engaged local audience, there’s never been a better time to step behind the mic. Sharing your knowledge and insights isn’t just about building an audience; it’s about establishing authority, building trust, and creating a meaningful connection with your listeners.

At NEXA, we’ve streamlined the process with ready-to-use studios, professional equipment, and expert support to help you get your podcast live and reach audiences within 24 hours.

Ready to take the leap? Let’s turn your podcast vision into reality. Get started today!