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Should I run an Arabic PPC Lead Generation campaign?

Toni Becker September 08, 2020

The Arabic language is the 4th most used language on the internet and the need for targeting the Arabic consumer is growing at a rapid rate. With this in mind, is it possible to run a successful Arabic Lead Generation campaign? When it comes to Arabic lead generation, the process can become difficult as it comes with a few technicalities that need to be taken into consideration, and worked through. 

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When it comes to creating a fully rounded lead generation campaign, from content marketing and landing pages to PPC, you need to take many complex factors into consideration. 

Let's take a look at Pay Per Click marketing for Arabic Lead Generation, what technicalities you will have to overcome when implementing this marketing strategy, and how it can work for your business.

Before we begin, let us take a look at what PPC is and how it works for lead generation.

PPC for Arabic Lead Generation

PPC is an online advertising tool in which advertisers pay each time a user clicks on one of their online advertisements. There are a variety of PPC ad options for you to choose from, but the most common is the paid search ad. This ad appears when people search for specific items or services online using a search engine such as Google.

What makes PPC so powerful for lead generation is that your advert reaches individuals who are actively searching for what your business offers, meaning that they are looking to either research or purchase - and this is the perfect place to find high quality leads.

As Arabic PPC is relatively new to most international businesses, you will want to launch your Arabic PPC campaign as soon as possible because with very little competition (compared to mature markets), you are sure to reach your target market, in their native language - at the right time.

Study your Competition

As stated previously, there isn’t much competition when it comes to Arabic AdWords and this is an opportunity for your business. The most competitive Arabic keywords and key-phrases are limited to hotels, real estate, e-commerce and electronics while there isn’t much competition in other sectors. This is good news for your marketing budget as you will not be bidding against competitors for Arabic keywords, which can quickly result in a hugely successful campaign.

When you are bidding against competitors in PPC, you will see your costs rise and your campaign will not be immediately successful, but with such a small competitive market you will see instant results. 

Arabic Keyword Research

The Arabic language has 3 times more words than the English language, and Arabic keywords may have a few different meanings which creates a challenge for the relevancy and keywords.  

Another issue with the online Arabic language is that it differs in certain regions within the Arabic world, and this can be tricky for PPC when it comes to targeting specific consumers in different regions. Based on search volume, market nature, and consumer behavior you determine which keyword benefits your campaign the most. 

Get the Settings Right

Never target the entire region, once you understand the market and do thorough keyword research, you will then have to implement different bidding and setting strategies for each country. 

Seasonal occasions, mobile devices, budget and demographics will also be different for each Arabic region, so make sure to pay attention to local trends, public holidays and religious traditions.

Always target your local segmentation effectively by creating personalised campaigns, and make sure you have local salespeople in place to engage with your customers in their native language and always consider local dialect differences.  Also always make sure to pay close attention to mobile adverts as most users in the Arab World engage with the internet via their mobile devices. 

Never use Translation Tools

If you are translating your keywords into Arabic directly through a translating platform, then there will be a problem with your campaign - doing this would be a massive mistake. 

As stated previously, your list of keywords need to be chosen through local research in order to generate the correct leads in specific regions. Make sure to invest time into researching the search volume of keywords for the local market and design original ads with those keywords, from scratch. Make sure that your ad copy is of the highest quality, this is a big step to winning leads and beating the competition. 

Optimise your Landing Pages

Now that you have created your ad copy, it is time to work on your landing page copy - that is the content that is on your website when the user clicks on your ad. If your Arabic PPC ads link through to an English landing page, you cannot expect the right results. You need to view your landing page as a sales desk, and your conversion hub. Optimise the content on your landing page for Arabic SEO for a greater quality score which would lead to better website ranking on the search results. Learn more about Arabic SEO, here.

Make sure that your landing page is made up of engaging and relevant content as well as a strong Call-to-Action (CTA). Invest in creating Arabic content that adds value to your business and to the users life, this will convert leads. 

In Conclusion

If you want to get ahead of your competition in the Arabic market, you need to invest in a strong PPC lead generation campaign; however, this process is not a simple one and requires a lot of time and effort. It is important that all businesses do their homework when it comes to Arabic digital marketing, because at the end of the day it is about your Return on Investment and you need to get it right the first time.

If your business is targeting audiences in an Arabic speaking region, there are many aspects of Arabic PPC to consider, from keyword research to content strategy.

It is important to work with an experienced agency that is able to provide adequate Arabic lead generation services to ensure your website and your business is able to flourish in the region and reach the correct audience. 

Nexa, Dubai's Leading Independent Digital Marketing Agency offers Arabic PPC and translations from English for all content, including websites, landing pages, brochures and social media posts to help you reach a new online audience.

Contact us to find out more - and get ranking! 

 

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