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Nexa
Nexa
August 08, 2024
Chatbots and virtual assistants: Improving..
Nexa
August 01, 2024
The role of cognitive biases in digital marketing..
Nexa
July 25, 2024
The role of cognitive biases in digital marketing - part 1
Understanding consumer behavior within the context of digital marketing is little different to understanding human nature in general. Psychological ...
Nexa
June 27, 2024
Digital brand builders on the rise as performance-only marketing falls
Change is the only constant in the digital marketing world and right now, a major shift is underway. Performance-only marketing, a practice that has ...
Nexa
June 20, 2024
The impact of machine learning on digital marketing optimization
The digital marketing landscape has experienced a transformative evolution over the past decade. Central to this transformation is the advent of ...
Nexa
June 20, 2024
Blockchain technology in eCommerce: Benefits, challenges, and real-world applications
Blockchain technology is emerging as a transformative force in the ever-evolving digital commerce landscape. From securing transactions to enhancing ...
Nexa
June 13, 2024
Tracking the future: Life beyond the death of the cookie
The death of the cookie, a fundamental pillar of the digital marketing industry, has been delayed – for the second time. However, intelligent ...
Nexa
June 13, 2024
Measuring success: Key performance indicators for digital marketing
Picture investing all your effort into crafting social media updates, email promotions, and website enhancements while needing to be more ...
Nexa
June 06, 2024
The future of SEO: Predictions for the next decade
Search engine optimization (SEO) is an ever-evolving field that consistently adapts to new technologies, changing search engine algorithms, and the ...
Nexa
May 30, 2024
Optimizing social media profiles for SEO benefits
Nexa
May 30, 2024
Emerging technologies in digital marketing: VR and AR in 2024
Nexa
May 17, 2024
The Impact of Machine Learning on Digital Marketing Optimization
Nexa
May 15, 2024
How to conduct effective keyword research in a competitive niche
Effective keyword research is critical in the digital marketplace, where competition and the race for visibility are fierce. It’s the backbone of any ...
Nexa
November 27, 2023
Decentralised Finance (DeFi): How crypto is revolutionising the financial industry
The financial industry, a cornerstone of global economic stability and growth, is currently experiencing a paradigm shift. This transformation is ...
Nexa
November 22, 2023
Why you should consider webinars for lead generation
In the fiercely competitive world of digital marketing, understanding and mastering the nuances of lead generation is crucial for any business ...
Nexa
November 20, 2023
Leveraging HubSpot’s social media tools for business growth
Today, social media has become an essential platform for businesses aiming to expand their reach and connect with their target audience. With the ...
Nexa
November 15, 2023
Exploring account-based marketing as a B2B strategy
When it comes to B2B marketing, strategies and trends are constantly shifting and evolving, and businesses must continuously seek out innovative ...
Nexa
November 13, 2023
Effective eCommerce marketing strategies for small businesses
In our online, technologically-powered world, the importance of digital marketing for small businesses cannot be overstated. Digital marketing is a ...
Nexa
November 08, 2023
GPT-3.5 and GPT-4: Which ChatGPT to use for your business needs
Since its launch in November of 2022, ChatGPT has taken the world by storm, becoming an indispensable tool for businesses across various industries. ...
Nexa
November 06, 2023
The art of effective email campaigns: How to craft high-conversion content that sells
Despite the vast array of digital marketing channels we have available to us today, email marketing campaigns continue to be a vital component of our ...
Nexa
October 30, 2023
Understanding the impact of AI on eCommerce
While Artificial Intelligence (AI) has been a part of the technological landscape for many years, in recent months it has rapidly transformed the way ...
Nexa
October 23, 2023
Choosing the best eCommerce platform for your business
In recent years, the retail sector has been rapidly transformed by eCommerce. Today, online shopping is a highly versatile and ubiquitous method of ...
Nexa
October 16, 2023
The impact of social media on B2B marketing
In recent years, the advent and proliferation of social media have profoundly transformed the landscape of marketing and networking, ushering in a ...
Nexa
October 09, 2023
Why your business should leverage LinkedIn for B2B marketing
In our digital age, the way businesses interact and connect has transformed significantly. Gone are the days of telephone and fax communication, and ...
Nexa
October 02, 2023
Introducing Canvas, Zapier's new AI-powered flowchart tool
Zapier, a leader in the automation platform industry, has once again made headlines with the introduction of its newest offering: Canvas. This ...
Nexa
September 25, 2023
Generative AI is driving a new era of design in architecture
The realm of architecture has always been a fusion of art and science. With the advent of technology, this fusion has taken on a new dimension, with ...
Nexa
September 18, 2023
NEXA guide to digital marketing for schools (updated for 2025)
Updated: October 2024 In 2025, an effective digital marketing strategy for schools is essential to your chances of success as an institution. The ...
Nexa
September 04, 2023
Why you should start a podcast for your business
In today's dynamic digital world, the ways in which we consume and share content are constantly being redefined. As technology advances and user ...
Nexa
August 28, 2023
The benefits of video marketing in 2024
In the dynamic world of digital marketing, finding innovative ways to capture audience attention is an ongoing challenge for businesses. Video ...
Nexa
August 21, 2023
A comprehensive guide to email marketing in 2024
In the vast realm of digital marketing, email marketing stands out as one of the most enduring and effective tools. Born from the simple act of ...
Nexa
August 14, 2023
The Best New Social Media Platforms for 2023
Marketers know all too well that there are a handful of powerful social media platforms to which their energy and efforts need to be directed. You ...
Nexa
August 01, 2023
Introducing Threads, Meta's answer to Twitter
Image: Instagram
Nexa
July 24, 2023
China's evolving crypto stance and why it matters
In recent years, China has been known for its strict stance on cryptocurrency. In 2017, the Chinese government banned cryptocurrency exchanges and ...
Nexa
July 18, 2023
GA4 updates & the continued importance of analytics in digital marketing
In just eight days, Google's Universal Analytics will cease to exist, with Google Analytics 4 officially taking over as the analytics tool of the ...
Nexa
June 08, 2023
Google launches free AI courses
As AI continues to weave itself into the everyday of our online lives, more and more people are coming to terms with the need to understand, adopt, ...
Nexa
June 02, 2023
Shiba Inu has released SHIB: The Metaverse
Shiba Inu's developers have recently announced the launch of SHIB: The Metaverse, which will steadily open by the end of 2023 as an ongoing project. ...
Nexa
May 19, 2023
Bard, Bing, and other alternatives to ChatGPT
ChatGPT, as we know, has launched the use of AI tools into the spotlight in a whole new way. With over 100 million users, the platform has ...
Nexa
April 10, 2023
Email marketing trends for 2023
Email marketing has been a mainstay in marketing for years. However, it is a constantly evolving landscape, with new trends emerging with each ...
Nexa
April 03, 2023
Five of the best AI tools for your business
Since ChatGPT took the world by storm late last year, many businesses have been beginning to recognise the value of adding AI tools to their resource ...
Nexa
March 22, 2023
How will AI impact SEO?
Search engine optimization (SEO) is an essential part of any digital marketing strategy. It refers to the process of optimizing a website's content ...
Nexa
September 14, 2022
Snapchat’s AR Functionalities are Being Tested on NFTs
Snapchat remains a widely popular social media app among millions of users, especially in the Middle Eastern region. After a long history of being a ...
Nexa
September 07, 2022
Unpacking Dubai’s Metaverse Strategy
Dubai has revealed its metaverse strategy, hot on the heels of Shanghai who announced a 5-year governmental plan that seeks to support blockchains, ...
Nexa
September 05, 2022
With Web3 Still in Development, Is Web2.5 the Answer?
With excitement and palpable anticipation for Web3 and all its promises, the real world of today is still a far way from reaching it. That is because ...
Nexa
August 31, 2022
Everything You Need to Know About ERC Smart Contracts
In the simplest of terms, ERC-721 is a standard interface for NFTs. These can also be referred to as deeds. In this article, we’ll be taking a look ...