In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast forward to 2020 and HubSpot offers a full stack of software that includes a powerful Customer Relationship Management system, Marketing Hub, Sales Hub, Service Hub and a CMS (content management system) Hub.
HubSpot has become an all in one marketing and sales software that offers advanced tools to help your business with just about all digital marketing tactics including, Search Engine Optimisation, Blogging, Social Media, Landing Pages, Marketing Automation, Email campaigns, lead generation campaigns and website analytics integrating valuable marketing data with sales to create alignment between these 2 commercial departments within an organization.
Essentially, HubSpot puts all your marketing and sales efforts together under one umbrella, and includes tools that every marketer or sales person needs to reach success.
Let's take a look at what HubSpot offers for businesses overall, and then we will take a more in-depth look at the software's marketing capabilities - and how these capabilities can work for your business in 2021.
What does HubSpot Offer?
HubSpot offers a variety of tools and has the capability to understand and cater to every part of the buyer's journey. The tools within the software are divided into what is known as “hubs,” you can purchase these hubs separately, but when they are combined, they work together seamlessly ensuring success across your sales, marketing and customer support teams.
HubSpot's Marketing Hub in 2021
All the tools that you require to run a great marketing campaign are available within this software, and these tools work together to attract, engage and delight potential and current clients. With HubSpot marketing at your fingertips, your marketing team is able to create compelling content, and get it to the right audience at the right time, ensuring high quality leads, and customer conversion.
What HubSpot Marketing Hub Offers:
- Email Campaigns
- Landing Pages
- Search Engine Optimisation
- Social Media
- Marketing Automation
About HubSpot CRM in 2021
The HubSpot Customer Relationship Management (CRM) software helps your marketing and sales team organise and track all of your leads and current clients. This powerful tool saves your team from performing time-consuming menial tasks throughout the day, leaving them to do what it is they do best.
What HubSpot CRM Offers:
- Activity Tracking
- User Contact Information and Related Data
- Pipeline Visibility
- Live chats with Prospects and Clients
- Syncing of Outlook and Gmail
HubSpot Sales Hub in 2021
The HubSpot Sales Hub is made up of tools that allow you to seamlessly manage, communicate with and track your leads. With this platform your team has more insight into the sales pipeline, empowering them to interact with potential customers without having to spend time entering data or writing similar emails over and over again. To put it as simply as possible, the Sales Hub is designed to close more deals for your business.
What HubSpot Sales Hub Offers:
- Free Calling
- Email Templates
- Email Sequences
- Pipeline Tracking
- Meeting Scheduling
HubSpot Service Hub in 2021
The customer service software ensures swift and easy connection with potential and current customers, allowing you to nurture relationships, convert leads into customers and manage relationships. This kind of personalised service makes for happy customers, which in turn, improves your bottom line significantly.
What HubSpot Service Hub Offers:
- Support Tickets
- Customer Feedback
- Knowledge Base
- Live Chats
- Conversation Bots
- Goals and Reporting
Please note that each of these hubs comes with different subscriptions, and some tools may not be available for certain subscription levels.
HubSpot offers a lot for businesses, and is the ideal platform for marketing and sales alignment. So, how will HubSpot Marketing work for your business in 2021?
Let’s dive right in.
HubSpot Marketing in 2021
Here, take a look at how and why HubSpot is designed to help your marketing and business thrive.
1. An all-in-One marketing platform
Every marketer would like a simple solution to a problem, and having all of the best tools for any marketing tactic makes life infinitely better.
HubSpot has completely simplified inbound marketing by providing you with all the tools you need to ensure the most streamlined and effective digital marketing campaigns - from blogging and lead nurturing, right down to in-depth analytics.
2. Taking social media marketing to the next level
Social Media is an important part of any inbound marketing strategy, but it can also be time consuming in its execution however, without consistent engagement, posting and online social media communication, your marketing efforts will become null and void.
In order to stay on top of your social media strategy, you need to schedule in your posts well ahead of time, knowing they will be up and running when you are working on what it is you do best - your next creative campaign.
HubSpot allows you to manage all of your social media platforms from a single place, and provides you with a scheduling system that promises excellent visibility online. You are also able to create social media paid campaigns through the site, from brand awareness campaigns through to targeted and strategic lead generation campaigns. With all of this available in one place, your marketing team is able to have full control over the process which makes executing successful social media campaigns easier than ever before.
3. Accelerating Lead Tracking and Conversion
Lead generation is the lifeblood of any business, after all leads mean revenue which in turn, means business growth. HubSpot offers an array of tools to optimise your lead generation, lead nurturing, lead tracking and conversion.
These tools allow you to have an in-depth overview of your visitors, how they arrive on your website, what search engines they used to get to your website, and how they engaged with your website in its entirety. This kind of data ensures you are able to understand your prospects in greater detail, and you are able to learn what it is they are looking for from your business.
4. Making Search Engine Optimisation a Breeze
Getting your website to rank higher than your competitors in the search engine results is a goal for any business, but SEO is difficult to implement without the correct analytical data and advanced tools at hand.
HubSpot comes with a wealth of SEO tools to assist you in keyword tracking, content creation and technical SEO - all of which form the foundation of successful Search Engine Optimisation.
5. Edit your Website with Ease
HubSpot makes website changes and additions easily accessible to everyone on your team, which allows you to save time and money as you do not have to rely on working with a web design and development agency whenever you need to get something done.
Through HubSpot you are able to create new web pages easily, optimise your content for SEO, add modules to your design layout and fill in your content with ease.
6. Customer Relationship Management at its finest
HubSpot's integrated CRM facilitates are designed to make your customer relationship management simple and effective. This is done by integrating your website and social media accounts, allowing you to track users and visitors, and see what they are doing on your website.
This insight allows you to understand how your leads are responding to your online presence, while at the same time, drawing valuable information from your visitors social media profiles. This will simplify communication between your business and your leads, making communication and exchanges as seamless and effective as possible.
7. A Data Driven Marketing Solution
Gathering all your important marketing metrics has never been easier thanks to HubSpot.
Data-driven marketing is the best kind of marketing, and HubSpot facilitates all the data collection you could ever need or want. This data will guide your marketing, and proves its value and Return on Investment.
Automating Tasks, Saving you Time and Money
Your teams have only so many hours in a day, and filling time with menial tasks can become frustrating, which often leads to human error. HubSpot automates tasks and systems, ensuring your marketing, sales and customer service teams never have to worry about wasting time again.
Workflows are a great example of what HubSpot can do in terms of automation. Essentially, this automation app is able to automate as much or as little of your marketing efforts as you choose, in a measurable and contextual way. The greatest part of HubSpot workflows is that the system taps into the entire platform, which allows for the creation of items such as email lists that can be built on specific lead criteria, and HubSpot can help you to schedule optimal timing while keeping the sales funnel in mind.
The list of what HubSpot offers as a marketing platform is almost endless and these are just a few of the tools and benefits that come with the software.
At the end of the day, in order to both optimise and simplify your inbound marketing efforts, HubSpot is your one-stop solution.
We have been providing Inbound Marketing and Sales Lead Generation to a wide variety of businesses for well over a decade, and we have been using HubSpot as the primary platform for these services. This is because HubSpot offers a variety of sales lead generation tools that are successful in turning leads into sales.
We are proud to be the region’s leading and only HubSpot Diamond Agency Partner and have been recognised as thought leaders and innovators within this field. If you are looking to generate leads, we can help.
Contact Nexa today and drive highly qualified sales leads for your business.