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Digital Marketing

authorCaryn Oram dateMar 13, 2023 3:01:00 PM

How to reach customers in an ad-saturated digital world

In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more ...
authorCaryn Oram dateMar 6, 2023 2:56:00 PM

How is Web3 impacting digital marketing?

At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
authorCaryn Oram dateFeb 28, 2023 2:47:00 PM

D2C in 2023: What is it and where is it going?

The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
authorCaryn Oram dateFeb 22, 2023 11:20:00 AM

The Role of Data in Digital Marketing in 2023

At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
authorCaryn Oram dateJan 4, 2023 11:40:00 AM

Why use NFTs in your B2B business?

NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
authorShannon Correia dateAug 24, 2022 3:11:17 PM

What Does Rising Inflation Rates Mean for Businesses?

Alarm bells are ringing as inflation hikes sweep the globe. There are many variables that have caused this, but the purpose of this article to unpack ...
authorToni Becker dateJun 14, 2022 12:39:30 PM

Marketing Automation Tools in 2023 - The best tools for businesses

Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
authorToni Becker dateJun 14, 2022 12:39:26 PM

HubSpot Marketing in 2023 - How to take advantage of HubSpot for your business

In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...