Ben Goodman

Director of Business Development NEXA

authorBen Goodman dateOctober 15, 2015

Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]

It's the same old adage that causes conflicts within a company...the marketing department is providing leads and wonder why they aren't closing while ...
authorBen Goodman dateOctober 15, 2015

SEO company in Dubai or Abu Dhabi: How do I choose?

Without any doubt, when it comes to lead generation, Search Engine Optimisation is still a key player. With so many "experts" in the market, what ...
authorBen Goodman dateOctober 15, 2015

5 takeaways from Inbound 15: What it means for content marketing in dubai

Dubai to Boston for the World's biggest Content Marketing conference So at the beginning of September three of the Nexa team and I boarded the ...
authorBen Goodman dateOctober 13, 2015

Content Marketing: Does it Work in Dubai, Abu Dhabi and the UAE? [Updated 2023]

Many people ask me questions about Content Marketing and its impact on businesses in Dubai and Abu Dhabi. I'm also regularly asked "Does Content ...
authorBen Goodman dateOctober 13, 2015

Sales Leads in Dubai: 2 questions to ask your Marketing Team

Is your business ready for the revolution? Marketing in Dubai is tricky indeed. We are in a very busy marketplace with lots of consumers and, it ...
authorBen Goodman dateOctober 09, 2015

Best Content Marketing Company Dubai: 5 questions to ask your agency

While Content Marketing in Dubai is a fairly new phenomenon, it's certainly not a new form of marketing strategy. The concept of Inbound or Content ...
authorBen Goodman dateApril 23, 2015

Google's latest ranking update may impact your website's visibility

When Google announces something big, every website owner must take notice. As I'm sure you're already aware, Google is the undisputed king of search ...
authorBen Goodman dateApril 12, 2015

Day 3 at Social Media Marketing World 2015 Event

Today the focus has been on content and in particular visual content. From your profile pic and your avatar through to the content you are ...
authorBen Goodman dateApril 12, 2015

Day 2 at Social Media Marketing World 2015 Event

It all kicked off today with the keynote of the Founder of Social Media Examiner and of the actual event Social Media Marketing World 2015 #SMMW15, ...
authorBen Goodman dateMarch 26, 2015

Preparing for the Social Media Marketing World 2015 Event

So it is the penultimate day before the kick off of the big event. I am here enjoying my first coffee whilst soaking up the view of San Diego Bay ...
authorBen Goodman dateJanuary 08, 2015

How to Create a Successful Referral Program Online

Why would I choose referral marketing? Before we get to how to create a successful referral program online, we must ask ourselves why. With many lead ...
authorBen Goodman dateDecember 16, 2014

Five Digital Marketing Trends That Stood the Test of Time

Updated 2023. The field of digital marketing is an ever-changing one, with new trends introduced each year. Some of those trends, however, end up ...
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