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Caryn Oram
Caryn Oram
November 29, 2023
B2B buyer personas: A guide to creating targeted..
Caryn Oram
May 25, 2023
Will China Become a Metaverse Leader in 2023?
Caryn Oram
May 08, 2023
Generative AI: What is Lucy?
Artificial intelligence in the workplace is not a new phenomenon, the tools at our disposal just keep improving and offering wider possibilities. By ...
Caryn Oram
March 27, 2023
10 Tools and Strategies for Preventing NFT Theft
NFTs have become a mainstay in the world of Web3, as a fun and exciting form of online interaction, engagement, and digital marketing and an ...
Caryn Oram
March 15, 2023
How to reach customers in an ad-saturated digital world
In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more ...
Caryn Oram
February 27, 2023
How is Web3 impacting digital marketing?
At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
Caryn Oram
February 27, 2023
What is Mastodon and how can your business use it?
The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away ...
Caryn Oram
February 20, 2023
Best practices to secure your data privacy
In our digital world, the need to protect one's online data has never become more apparent. Despite our many years of engagement with the internet, ...
Caryn Oram
February 13, 2023
D2C in 2023: What is it and where is it going?
The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
Caryn Oram
February 08, 2023
The Role of Data in Digital Marketing in 2023
At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
Caryn Oram
February 06, 2023
AI in the Metaverse: How it Could Break the Language Barrier
The nature of the metaverse means that anyone can access it from anywhere, all of us entering the same environment regardless of where we are ...
Caryn Oram
February 01, 2023
The best cryptocurrency payment gateways for your business
As we know, cryptocurrency won't be going anywhere anytime soon, with Bitcoin experiencing its best month in a decade this January. At the moment, ...
Caryn Oram
January 30, 2023
Business Strategies for the Economic Slowdown in 2023
Many economists have forewarned that a world recession in 2023 is highly probable. In a September 2022 report, the World Bank stated:
Caryn Oram
January 25, 2023
The Importance of Content in ChatGPT
There has been a huge buzz around ChatGPT, the new AI technology that answers complex questions conversationally with an uncannily human flair. What ...
Caryn Oram
January 23, 2023
You.com is a new AI search engine, but what about mistakes, data accuracy, and SEO?
There are several alternatives to Google when it comes to search engines, and You.com is one of the latest additions to that selection. Originally ...
Caryn Oram
January 18, 2023
Maruti Suzuki goes virtual with new metaverse showroom
Maruti Suzuki, a leading car manufacturer in India, has officially launched ArenaVerse, the virtual reality showroom in which consumers can ...
Caryn Oram
January 16, 2023
What is Google Analytics 4? Comparing GA4 to Universal Analytics
Google Analytics 4 is the new generation of the website tracking software Google Analytics, a free service used to track engagement and traffic on ...
Caryn Oram
January 11, 2023
HubSpot's New Features for 2023
Caryn Oram
January 09, 2023
5 Uses Cases for Businesses in the Metaverse
While the metaverse and its potential uses are still new and, in some cases, relatively unchartered, businesses are beginning to realise that it ...
Caryn Oram
January 04, 2023
10 Digital Marketing Trends for 2023
As digital marketing expands and takes up more space in the marketing arena in general, it’s vital for businesses to stay on top of predicted trends ...
Caryn Oram
December 29, 2022
How can NFTs be used at events & exhibitions?
NFTs (Non-Fungible Tokens) are just one of the latest developments Web3 has brought to the tech world. As they steadily integrate and become a ...
Caryn Oram
December 29, 2022
Should your business accept cryptocurrency payments? What are the risks?
Recent weeks in particular have shown the unpredictable nature of the cryptocurrency market. The crash of FTX sent shockwaves through the crypto ...
Caryn Oram
December 26, 2022
Why use NFTs in your B2B business?
NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
Caryn Oram
December 22, 2022
What is ChatGPT?
The tech world is abuzz with the release of a new AI chatbot, ChatGPT. The new technology has been developed by US-based research company, OpenAI. ...