Shannon is a writer with degrees in journalism and media. She is dedicated to cultivating her craft with a diverse portfolio of meaningful content. Her passion and idealism inspire her to approach and explore topics creatively. When she isn't writing, she enjoys cooking, fashion, and travel.
We’re taking a deep dive into all of the advantages of having a website in multiple languages, from increasing reach to localising your business and ...
Content marketing is one of the primary marketing techniques used by B2B focused companies - and for good reason. In this article, we’re looking at ...
Virtual events are everywhere these days - there are probably several online events you could be watching or participating right at this very moment. ...
HubSpot is software that helps businesses grow. It is based on marketing, sales and customer service - making it a great platform for luxury brands ...
To answer this question simply: Yes. In fact, HubSpot has a track record of working for an array of businesses, healthcare-based included. So, what ...
When it comes to doing business, sales revenue is the fundamental metric that influences your ROI, more so than any other business activity. In many ...
The Kingdom of Saudi Arabia (KSA) is one of the largest countries in the Middle East. If your business would like to enter its marketspace or expand ...
The UAE and Saudi Arabia are two of the main countries driving business opportunities in the GCC. Tap into these emerging markets with guidance from ...
It may sound simplistic, but a Demand Generation Agency handles marketing in line with a demand generation approach. That is to say, they market your ...
Marketing is in a constant state of flux and with that comes new approaches and terms. An example of this is demand generation, which encompasses the ...
Marketing is key to business growth. While the field continues to evolve, B2B marketing in particular has seen a transformation in recent years. With ...
Video is undoubtedly a valuable asset for businesses to have. It is a medium that is effective and versatile - they are proven to be the most coveted ...
Social media is one one of the most important elements of online marketing. When it comes to platform selection, Instagram is highly favoured among ...
Video is the most engaging form of content, so it’s no wonder that marketers the world over are using it as a prime medium to showcase their content. ...
Webinars have become all the rage, and for good reason. This is a medium proven to provide a business with high quality leads and conversion rates. ...
Webinars are known to be one of the best ways to generate leads. They are highly effective and powerful in their ability to attract and pre-qualify ...
With most of the world having faced lockdown levels due to a pandemic this year, businesses have had to embrace the online world like never before. ...