Shannon is a writer with degrees in journalism and media. She is dedicated to cultivating her craft with a diverse portfolio of meaningful content. Her passion and idealism inspire her to approach and explore topics creatively. When she isn't writing, she enjoys cooking, fashion, and travel.
It isn’t always a case of ‘out with the old, in with the new.’ In fact, a combination of traditional and digital marketing can result in a boost to ...
Telesales and cold calling are often used interchangeably, and rightfully so. They are indeed the same concept, though telesales is a newer term and ...
As the social media influencer industry changes, so does the relationship between businesses and influencers. Here’s all you need to know about how ...
Social media offers hotels the opportunity to share lust-worthy lifestyle content that extends and enhances the guest experience. Here's how to reap ...
The COVID-19 pandemic has seen several countries around the world enter in lockdowns in recent months. This has put pressure on economies, building ...
The COVID-19 pandemic has resulted in many countries entering into periods of lockdown. This has stifled economies and caused unemployment rates to ...
With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present. But for ...
Most businesses today know all too well that it is imperative for them to be present and visible online. It is a major aspect of a marketing strategy ...
TikTok is the most recent social media platform to experience exponential growth and as with all other social media platforms, offering advertising ...
Are you a small business looking to trade online? Even if you’ve already got your own e-commerce site, Facebook is making it possible for you to sell ...
Instagram shopping has just been launched. The social networking platform will now be home to digital storefronts with easy to shop products. Here’s ...
Lead generation is a term used to describe a simple concept: information shared by a potential customer with the consent and expectation of receiving ...
Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement ...
A key component of your business’ digital marketing strategy should be the creation and hosting of Webinars. These online seminars are versatile and ...
Animations are illustrations created with tools, either by hand or computer. Using software tools, motion pictures are produced from these animations ...
The essence of B2B marketing is communicating how your business fulfils the needs of your target audience. The audience is made up of institutions, ...
The business environment is constantly evolving, from business processes to customer behaviors. In order for your business to survive and thrive, a ...
Whether your business is a startup or not, the growth of a business is always at the forefront of the mind of an entrepreneur. While shortcuts can be ...
Social media marketing is in a constant state of flux, with new trends, platforms and behaviours developing, which require businesses to adjust their ...
Business growth agencies are designed to help your business in a holistic sense. They are external consultants who assess and assist your business in ...
At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...