Shannon Correia

Shannon is a writer with degrees in journalism and media. She is dedicated to cultivating her craft with a diverse portfolio of meaningful content. Her passion and idealism inspire her to approach and explore topics creatively. When she isn't writing, she enjoys cooking, fashion, and travel.

authorShannon Correia dateAugust 07, 2020

Digital Marketing + Telesales = Success

It isn’t always a case of ‘out with the old, in with the new.’ In fact, a combination of traditional and digital marketing can result in a boost to ...
authorShannon Correia dateAugust 05, 2020

Is Telesales the same as Cold Calling?

Telesales and cold calling are often used interchangeably, and rightfully so. They are indeed the same concept, though telesales is a newer term and ...
authorShannon Correia dateAugust 03, 2020

Social Media Management for B2B Companies

B2B marketing has undergone significant changes in recent years. Social media is no longer part of a digital marketing strategy that companies can ...
authorShannon Correia dateAugust 02, 2020

What do Business Consultants do?

A business consultant is an expert advisory to your business. Through their analysis and guidance, businesses can improve their operations both ...
authorShannon Correia dateAugust 02, 2020

How to Create a Advertising Campaign on LinkedIn

LinkedIn is the world’s leading professional social network. Having a presence on the platform enhances the visibility of businesses, helping to ...
authorShannon Correia dateAugust 01, 2020

How to Create a Campaign on Snapchat

When it comes to social media campaigns, marketers are quick to turn to Facebook and Instagram. However, trends indicate that other social media ...
authorShannon Correia dateAugust 01, 2020

How to Work with Social Media Influencers - Getting Started

As the social media influencer industry changes, so does the relationship between businesses and influencers. Here’s all you need to know about how ...
authorShannon Correia dateJuly 31, 2020

What is the Future of Social Media Influencers?

Influencer marketing has reached a point of maturity, having been a growing phenomenon over the last few years. Naysayers continue their narrative ...
authorShannon Correia dateJuly 31, 2020

Social Media for Hotels

Social media offers hotels the opportunity to share lust-worthy lifestyle content that extends and enhances the guest experience. Here's how to reap ...
authorShannon Correia dateJuly 30, 2020

6 B2B Marketing Tips to Survive a Recession

The COVID-19 pandemic has seen several countries around the world enter in lockdowns in recent months. This has put pressure on economies, building ...
authorShannon Correia dateJuly 29, 2020

Social Media in a Recession: How the platforms can help your business

The COVID-19 pandemic has resulted in many countries entering into periods of lockdown. This has stifled economies and caused unemployment rates to ...
authorShannon Correia dateJuly 28, 2020

Social Media for Automotive Companies

One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
authorShannon Correia dateJuly 27, 2020

Patient Marketing: Social Media for Healthcare Businesses

With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present. But for ...
authorShannon Correia dateJuly 26, 2020

Do Telesales Work in 2023?

Opinions related to Telesales have changed dramatically over the decades. While some have said that telemarketing is a marketing technique of the ...
authorShannon Correia dateJuly 26, 2020

How B2B Marketing Consultants Grow Your Business [updated for 2025]

Updated for 2025 In 2025, the role of B2B marketing consultants has become more complex, requiring strategic thinking, industry expertise, and the ...
authorShannon Correia dateJuly 26, 2020

How to market your business using online channels

Most businesses today know all too well that it is imperative for them to be present and visible online. It is a major aspect of a marketing strategy ...
authorShannon Correia dateJuly 25, 2020

How can I market my business on TikTok?

TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
authorShannon Correia dateJuly 25, 2020

Top 10 Advantages of Social Media for Business

Social media is an inevitable part of modern day life for people in their daily lives and for businesses too. From socialising on the internet to ...
authorShannon Correia dateJuly 25, 2020

How does TikTok advertising work?

TikTok is the most recent social media platform to experience exponential growth and as with all other social media platforms, offering advertising ...
authorShannon Correia dateJuly 21, 2020

A Guide to Facebook Shop - How to Get Started

Are you a small business looking to trade online? Even if you’ve already got your own e-commerce site, Facebook is making it possible for you to sell ...
authorShannon Correia dateJuly 20, 2020

Disadvantages of Social Media for Business

There is a lot to be said about the advantages of social media for businesses. However, there are certain issues that are present too that can ...
authorShannon Correia dateJuly 20, 2020

A Guide to Instagram Shopping - How to Get Started

Instagram shopping has just been launched. The social networking platform will now be home to digital storefronts with easy to shop products. Here’s ...
authorShannon Correia dateJuly 19, 2020

The Top 10 Ways to Grow your Business using Social Media

In a question for the digital age: if your brand isn’t online, does it even exist? Well, sure it can, but it would be missing out on the many ...
authorShannon Correia dateJuly 18, 2020

Social Media for Lead Generation

Lead generation is a term used to describe a simple concept: information shared by a potential customer with the consent and expectation of receiving ...
authorShannon Correia dateJuly 18, 2020

Social Media for Retailers

Taking the brick and mortar experience to the online world on click and mortar is a must for most retail businesses. That’s because platforms can ...
authorShannon Correia dateJuly 17, 2020

Social Media Campaigns: How to get started

To drive marketing across social media channels, you need to strategize and implement campaigns. With the right techniques and tools you can ...
authorShannon Correia dateJuly 16, 2020

Will using LinkedIn help me grow my business?

If you’re wondering if using LinkedIn can help you to grow your business, the answer is a resounding yes. LinkedIn is a great social networking ...
authorShannon Correia dateJuly 15, 2020

How to Grow Your Business with Digital Marketing

Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement ...
authorShannon Correia dateJuly 12, 2020

How A Webinar Can Grow Your Business

A key component of your business’ digital marketing strategy should be the creation and hosting of Webinars. These online seminars are versatile and ...
authorShannon Correia dateJuly 12, 2020

Animated Video Production: Video options for businesses

Animations are illustrations created with tools, either by hand or computer. Using software tools, motion pictures are produced from these animations ...
authorShannon Correia dateJuly 11, 2020

Animated Videos: How to Get Started (with Examples)

There is no way around it - videos are the dominant form of content being shared online. Animated videos are becoming increasingly popular, as ...
authorShannon Correia dateJuly 10, 2020

Social Media Advertising in 2023

Most brands understand the need to be visible on the social media platforms most relevant for their business. Typically, the most relevant social ...
authorShannon Correia dateJuly 09, 2020

Social Media Video Production: Working with an agency to create yours

It is no secret that social media videos have become the most engaging content on not just social media platforms but perhaps the internet as a ...
authorShannon Correia dateJuly 09, 2020

B2B Marketing: Getting Started with Digital Marketing

B2B marketing is witnessing an exciting revival of its marketing strategies as digital marketing opportunities increase. Digital means of ...
authorShannon Correia dateJuly 08, 2020

B2B Marketing: How to Define Your Strategy

The essence of B2B marketing is communicating how your business fulfils the needs of your target audience. The audience is made up of institutions, ...
authorShannon Correia dateJuly 08, 2020

The Best Way to Grow Your Business

The business environment is constantly evolving, from business processes to customer behaviors. In order for your business to survive and thrive, a ...
authorShannon Correia dateJuly 07, 2020

How to Grow Your Business Fast

Whether your business is a startup or not, the growth of a business is always at the forefront of the mind of an entrepreneur. While shortcuts can be ...
authorShannon Correia dateJuly 05, 2020

Social Media Marketing in 2023

Social media marketing is in a constant state of flux, with new trends, platforms and behaviours developing, which require businesses to adjust their ...
authorShannon Correia dateJuly 04, 2020

Social Media Strategy for Businesses in 2020

Social Media is a vastly important aspect of a business’s online marketing strategy. It is continuously evolving, hence your strategy needs to be ...
authorShannon Correia dateJuly 03, 2020

What is a Business Growth Agency and how can they help your business?

Business growth agencies are designed to help your business in a holistic sense. They are external consultants who assess and assist your business in ...
authorShannon Correia dateJuly 01, 2020

Online Marketing for your Business: How to get started

Online marketing is the practice of promoting the products and/or services of a business through online or digital channels that rely on internet ...
authorShannon Correia dateJune 30, 2020

Social Media Marketing for Luxury Brands

At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
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