Toni Becker

authorToni Becker dateDecember 08, 2021

Social Media Marketing for Beginners: TikTok

Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
authorToni Becker dateDecember 06, 2021

Beginners Guide to Social Media: LinkedIn

There’s no better place to connect with business decision makers and business professionals than on LinkedIn. LinkedIn is the world’s largest ...
authorToni Becker dateDecember 04, 2021

What Is the HubSpot Operations Hub Enterprise?

In order for your business to grow better, it needs to run better. The problem is that as businesses scale, processes and systems begin to break ...
authorToni Becker dateNovember 28, 2021

What Does the Google Third-Party Cookies Phase-out Mean for Marketing?

In 2020, Google announced that it would be removing third-party cookies from Google Chrome by 2022. Of course, the marketing world went into a spin ...
authorToni Becker dateNovember 27, 2021

What Is the Metaverse and How Will It Change the Way We Work?

Unless you have been living under a rock, you know that Facebook changed its name to “Meta.” This change is an indication of the company’s intention ...
authorToni Becker dateNovember 25, 2021

Prepare for These eCommerce Trends in 2022

As the digital space grows and evolves, 2022 is set to introduce change in the eCommerce industry. From artificial intelligence to smarter automation ...
authorToni Becker dateNovember 22, 2021

What is Lead Scoring and Why is it Important?

If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
authorToni Becker dateNovember 20, 2021

What are the Search Engine Optimization Best Practices for 2022?

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorToni Becker dateNovember 17, 2021

HubSpot Versus Salesforce for Lead Generation

Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
authorToni Becker dateNovember 15, 2021

I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?

If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
authorToni Becker dateNovember 13, 2021

Is Social Media Ad Spend Worth It?

If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
authorToni Becker dateNovember 07, 2021

Are Blogs Still Important in 2022?

We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
authorToni Becker dateNovember 05, 2021

How Do I Use a CRM for Lead Generation and Lead Management?

Lead generation refers to a strategy designed to attract and convert a target audience that has shown interest in your business. The goal of lead ...
authorToni Becker dateOctober 27, 2021

I Want to Improve My Sales. What Digital Tools Can I Use?

We live in the digital age and digital transformation is quickly changing the way we do business. As we head into 2022 it is important to consider ...
authorToni Becker dateOctober 20, 2021

Beginners Guide to Social Media Marketing: Instagram

Instagram is the go-to social platform for visual escapism and inspiration. The entirely visual platform’s primary purpose is to delight users and ...
authorToni Becker dateOctober 17, 2021

Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts

When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
authorToni Becker dateOctober 15, 2021

Social Media Meets eCommerce

We live in the digital age and with smartphones and access to the internet becoming increasingly accessible, consumer behavior has significantly ...
authorToni Becker dateOctober 12, 2021

TikTok Meets Shopify

TikTok has finally taken the leap into the eCommerce space. This has been a trend across social media platforms, with Facebook and Instagram shopping ...
authorToni Becker dateOctober 08, 2021

Video Marketing Tips for Beginners

Digital marketing trends are constantly changing. With marketing technologies, social media platforms and search engine algorithms advancing every ...
authorToni Becker dateOctober 05, 2021

Are Virtual Events Here to Stay?

Virtual events have provided a lifeline for companies and individuals since the COVID-19 pandemic outbreak in 2020. Since the pandemic began and ...
authorToni Becker dateOctober 03, 2021

How To Use TikTok To Grow your Brand

TikTok has taken the world by storm and since its launch in 2018, has become one of the most popular social media apps on the market. The platform ...
authorToni Becker dateOctober 02, 2021

Guide to SEO: Off Page Optimization

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorToni Becker dateSeptember 27, 2021

HubSpot or Salesforce for Real Estate businesses? Which is better?

Customer Relationship Management, also referred to as CRM, refers to technologies, strategies and tools that are used by businesses for developing, ...
authorToni Becker dateSeptember 25, 2021

Guide to SEO: The Importance of Content Creation

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorToni Becker dateSeptember 24, 2021

HubSpot Marketing in 2023 - How to take advantage of HubSpot for your business

In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
authorToni Becker dateSeptember 23, 2021

Guide to SEO: On-page Optimization

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorToni Becker dateSeptember 19, 2021

Gen-Z Versus Millennials: The Hilarious Social Media War

Do you wear your hair in a middle path or slightly to the side? Do you still wear skinny jeans? There has been a year-long battle raging on social ...
authorToni Becker dateSeptember 17, 2021

Real Estate Marketing: Then and Now

We live in the digital age and with marketing technology ever-evolving, businesses from all industries are evolving too. The real estate industry is ...
authorToni Becker dateSeptember 14, 2021

How to Build a MarTech Stack for Your Business

Marketing technology, commonly referred to as MarTech, is a range of software solutions that are used by marketing teams to support business ...
authorToni Becker dateSeptember 13, 2021

The Evolution of Digital Content Creation: Then and Now

“Content is king.” This is a sentence you will have heard numerous times in the business and marketing world, and there is a reason for this. Content ...
authorToni Becker dateSeptember 11, 2021

Metrics Are the New Wizard of Oz

Guest Post by James Piecowye Any time we talk about the effectiveness of digital tools such as webpages, socials, podcasts, video and more, one of ...
authorToni Becker dateSeptember 04, 2021

What is the best CRM for Dubai businesses in 2022?

The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
authorToni Becker dateSeptember 01, 2021

The Latest Social Media Monitoring Capabilities

Social media is a part of our daily lives. Social media stretches far and wide, breaks down borders and connects the world. This modern online tool ...
authorToni Becker dateAugust 31, 2021

How Sales Call Tracking & CRM Integration Can Help UAE & KSA Sell Better

Call tracking refers to the process of identifying how callers or leads found your business. Sales teams and marketers are able to use call tracking ...
authorToni Becker dateAugust 30, 2021

Sales Call Tracking in Dubai - Why This Is a Must for Businesses

Business Bay has reported that there are 17,893 operating companies in Dubai in 2021. The emirates region fosters an innovations-based business ...
authorToni Becker dateAugust 26, 2021

How Much Does Stripe Charge for Credit Card Payments in the UAE?

Stripe is a global technology company that builds economic infrastructure for the internet. The business primarily offers payment processing software ...
authorToni Becker dateAugust 25, 2021

What types of video production can you use for marketing?

There is a misconception that all online videos are the same. That is: they all cost the same, have similar outcomes, and provide the same kind of ...
authorToni Becker dateAugust 24, 2021

Professional Photography for Your Expo 2020 Stand

A global showcase of human achievement will take place in Dubai from 1 October 2021, and over this 6 month period, innovation and inspiration will ...
authorToni Becker dateAugust 23, 2021

WhatsApp - The Future of Lead Generation?

We all know what WhatsApp is; it’s a part of our day-to-day lives. In fact, you have probably looked at your WhatsApp messages well over 10 times ...
authorToni Becker dateAugust 21, 2021

5 Types of Sales Collateral for Your Business

Sales collateral, also referred to as marketing collateral, is a set of resources and tools that give your team the opportunity to nurture ...
authorToni Becker dateAugust 19, 2021

What Is Call Tracking and How Does it Work?

When you hear the term “call tracking” you probably think of contact centers tracking communication between reps and leads. While this is a form of ...
authorToni Becker dateAugust 13, 2021

What is Call Tracking and Lead Scoring?

Lead generation is the lifeblood of any business and it is vital that businesses, no matter their size, understand where their highest quality leads ...
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