Today, WhatsApp is the world’s most popular messaging app, with over 2 billion monthly users. In fact, the monthly WhatsApp user is higher than that ...
Thanks to automation, personalization and machine learning in the digital era, business owners have been equipped with more efficient and streamlined ...
Before we dive into why and how you should implement digital audits for your business, let’s take a look at what a digital marketing audit actually ...
Digital adoption has increased substantially since the COVID-19 pandemic made its way across the globe in 2020 and this rolled into 2022. With social ...
Influencers. Either you love them or you loathe them - or you want to be them. At the end of the day, no matter your thoughts, marketers need them. ...
If you have a website, you have definitely heard of Search Engine Optimization (SEO). But, how do you measure the health of your website and its SEO? ...
The HubSpot Content Management System (CMS) is designed to create a seamless and easy-to-use website building experience. What is important to note ...
The following article is designed to help hotel marketers adapt their marketing strategies in 2022, with a focus on generating more direct bookings. ...
Glassdoor is the international leader in job insights and businesses across the globe. The website is built on the foundation of increasing workplace ...
In case you are not aware of Glassdoor and how it has impacted employees and employers the world over, it is a website that allows former and current ...
Studies have proven that happy employees are more engaged. And engaged employees have greater productivity. All in all, it is important for employers ...
Selecting the right Content Management System (CMS) and Customer Relationship Management (CRM) platform for your business may seem overwhelming. You ...
Today, businesses have to weave their brand message seamlessly through a variety of digital touchpoints. Marketers are quickly becoming overwhelmed ...
A few years ago social media was mostly made up of a few static images, a simple status and limited engagement. When MySpace and Facebook were first ...
HubSpot is renowned as one of the leading marketing, sales and service automation software's on the market today. In short, the advanced platform is ...
Today, consumers appreciate and engage with video marketing more than any other forms of digital marketing. This is because it helps them understand ...
As we head into 2022, video marketing is more important than ever as it can help improve your lead generation efforts at every stage in the buyer’s ...
As a society, we are instinctively drawn to stimuli such as motion, human faces and sound. With this in mind, using video is the most effective way ...
With 4.66 billion active internet users worldwide, there has never been a greater time for businesses to include blogging in their digital marketing ...
If you have found yourself here, you are interested in starting your very own podcast. Much like social media and blogging, podcasts have now changed ...
Today, many businesses are looking for new ways to engage their audience, create community and build trust. This is because the modern day consumer ...
The goal of corporate video production is to provide content that delivers the right message to your target audience in an engaging and informative ...
Marketing experts have been predicting the rise of video for years, and the future is finally here. In fact, it has been here for a while. The video ...
The demand for eCommerce websites in the UAE has increased dramatically and continues to grow at a rapid rate. According to reports, revenue in the ...
Search Engine Optimization (SEO) and social media marketing may seem like two completely separate marketing elements, but do they have the power to ...
In the past few years, the usage of and access to online platforms has seen enormous and continued growth in the Middle East. In fact, the number of ...
Article updated October 2024 A localisation strategy brings many advantages and disadvantages for business growth in 2025 and beyond. Localisation is ...