Toni Becker February 21, 2021

Customer Service Transformation in the Digital Era

Until recently, customer service was viewed as a menial and time-consuming task that businesses needed to check-off, and not much emphasis or ...
Toni Becker February 18, 2021

Marketing Transformation in the Digital Era

Digital Transformation is essential for business growth in 2021, but what exactly is it and can it actually transform your business? Digital ...
Toni Becker February 12, 2021

Digital Transformation for Small and Mid Sized Businesses

Todays’ digitised world has resulted in the age of the consumer. Thanks to online accessibility and the world wide web, consumers have more power ...
Toni Becker January 16, 2021

Expo 2020 (2021) in Dubai - What is it?

The Expo 2020 (2021) Dubai is set to be the world's largest expo since 1851, and if you are an expo-aficionado, tech lover, knowledge seeker or ...
Toni Becker January 14, 2021

How to Promote your Country Pavilion at Dubai's Expo 2020 (2021)

From 1 October 2021 to 31 March 2022, a world showcase of human achievement will take place in Dubai. Originally set to take off in October 2020, the ...
Toni Becker January 08, 2021

Will the Expo 2020 (2021) Dubai Still Go Ahead?

“2020.” These 4 numbers ring out in our collective consciousness and trigger anxiety and fear. So much changed in 2020 and the world had to adjust to ...
Shannon Correia December 21, 2020

HubSpot for Hotels in 2021 - The Best CRM

The best CRM for hotels in 2021 is HubSpot, and in this article, we'll be exploring all its credentials for this aspect of the hospitality industry. ...
Toni Becker December 13, 2020

Healthcare B2B Marketing - The best approaches

As of 2020, healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit hospitals ...
Toni Becker December 12, 2020

Email Marketing in 2021 - 10 Top tips

Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
Toni Becker December 04, 2020

What is the best CRM for large businesses in Dubai?

Customer Relationship Management (CRM) software has become the most sought-after strategic business tool for developing, retaining and acquiring ...
Toni Becker December 03, 2020

Beating the OTAs in 2021 - why hotels must start now

The only way to describe the relationship between Online Travel Agencies (OTAs) and hotels is as “frenemies.” OTAs offer a steady source of hotel ...
Toni Becker December 01, 2020

SaaS Marketing in Dubai - What you need to know

Dubai is one of the most technologically advanced cities in the world, and Software as a Service (Saas) businesses are beginning to make their mark ...
Shannon Correia November 27, 2020

Digital PR in 2021 - why this should be your company's new focus

Digital PR should be your company's focus in 2021 because it improves your business's awareness, ranking and online credibility. Those are three ...
Toni Becker November 26, 2020

How much does Digital PR Cost?

Traditional Public Relations (PR) is a marketing tactic that focuses on creating brand awareness for a business while dealing with reputation and ...
Toni Becker November 25, 2020

Marketing Automation Tools in 2021 - The best tools for businesses

Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
Toni Becker November 19, 2020

What is the best CRM for hotels in 2021?

The hospitality industry took a major hit in 2020, and hotel marketers need to embrace new technologies if they want to acquire more guests and make ...
Toni Becker November 18, 2020

Digital PR or Digital Marketing? What's the difference?

We live in the digital age, and businesses and industries have had to evolve and adapt to the changes that have come with the new online ...
Toni Becker November 17, 2020

How much does a CRM cost in Dubai?

If you are a business owner or a marketing professional, you have heard the term “Customer Relationship Management or CRM.”  But what is a CRM, what ...
Toni Becker November 14, 2020

What is Digital PR?

Public Relations, commonly referred to as PR, is the practice of strategically and deliberately managing the creation, release and spread of ...
Toni Becker November 13, 2020

10 Productivity Tools for 2021 to Support the Work from Home Movement

With the COVID-19 pandemic altering everything we have become accustomed to, from business processes to social interactions, 2020 has been a year of ...
Shannon Correia November 12, 2020

2021 Marketing Plan - How to Get Started

This article is all about how to get started with a successful marketing plan for the year 2021. We're unpacking it in a step-by-step guide, which ...
Toni Becker November 06, 2020

What is the best CRM for Dubai businesses in 2021?

The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
Toni Becker November 02, 2020

What tools should I use with a limited marketing budget in 2021?

2020 has been a tough year for everyone, and with the rise of COVID-19 across the globe, the world economy has taken a significant knock. However, if ...
Shannon Correia October 31, 2020

Video Production in 2021 - Now is the time to create B2B video content

Video has topped the ranks in terms of the best marketing content for the past couple of years. It is going nowhere but up in 2021 - the talk is no ...
Shannon Correia October 30, 2020

B2B Marketing in 2021 - Tips, tactics and more

In 2021, businesses should be moving out of their recovery phases and looking to accelerate growth. During 2020, many B2Bs took it upon themselves to ...
Shannon Correia October 28, 2020

10 Social Media Trends for 2021 - How to take advantage for your business

With this whirlwind year soon to be done and dusted, people are looking ahead to 2021 and wondering what’s in store. As with any ever-evolving topic, ...
Toni Becker October 27, 2020

11 Effective Hotel Digital Marketing Strategies to Get More Bookings in 2021

Digital marketing for the hospitality and hotel industry has never been easy, and now with the COVID-19 pandemic having affected every sector across ...
Shannon Correia October 26, 2020

Private School Digital Marketing in 2021 - Lead Generation & CRM

Private schools across the world have faced unprecedented challenges in 2020 due to the COVID-19 pandemic and the need to protect children and their ...
Shannon Correia October 25, 2020

What is the best way to market my business in 2021

The facts are straightforward: the way to market your business in 2021 is online through digital channels. This article shares the current state ...
Toni Becker October 24, 2020

Hospital Marketing in 2021 - What private hospitals need to do to attract patients

In March 2020 the world was forever changed as the COVID-19 pandemic spread quickly and without warning across the globe. Hospitals were at the ...
Shannon Correia October 23, 2020

Marketing Predictions for 2021 - Digital is changing

In this article, we’re delving into marketing predictions in the digital realm. We could go so far as to call this a ‘what to expect’ article because ...
Shannon Correia October 21, 2020

Content Marketing in 2021 - Recession-proof marketing

Content marketing has developed into one of the critical tools at the disposal of marketers over the years. In this article, we’re looking at the ...
Shannon Correia October 19, 2020

Healthcare Marketing in 2021 - Finding buyers

Healthcare is a rapidly growing industry, with technology being the driving force behind this growth. With such growth comes the requirement of ...
Toni Becker October 15, 2020

Education Marketing in 2021 - How to drive student growth

The education sector comes with tough competition and is more competitive than it has ever been before and because of the amount of choice available, ...
Shannon Correia October 14, 2020

Travel Marketing in 2021

COVID-19 has impacted the world in many ways, with tourism being one of the most affected industries. We’re unpacking what this means for the travel ...
Toni Becker October 13, 2020

HubSpot Marketing in 2021 - How to take advantage of HubSpot for your business

In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
Toni Becker October 08, 2020

Sales Strategies for 2021 - The Importance of CRM

2020 has been a difficult year for most businesses and the thought of making sales and reaching targets in the new year has left many feeling anxious ...
Toni Becker October 06, 2020

How can I grow my business in 2021 (despite the challenges)?

Most of us were looking forward to 2020, I mean, there is something about heading into a new decade that conjures feelings of hope and motivation, ...
Toni Becker October 05, 2020

How to Create a Marketing Budget for 2021 - The Steps to Success

Due to the challenges the world was faced with in 2020, almost all businesses are feeling the pressure to boost their digital marketing efforts in ...
Toni Becker October 01, 2020

Digital Marketing Strategy in 2021

A global crisis has the power to completely paralyse a marketing strategy or galvanise it to flourish. With the COVID-19 crisis of 2020, we have seen ...

Comments