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Toni Becker
Toni Becker
February 23, 2021
Finding Investors for Off-Plan Real Estate in the..
Toni Becker
February 21, 2021
Customer Service Transformation in the Digital Era
Toni Becker
February 20, 2021
Sales Transformation in the Digital Era
“Digital Transformation” is the buzz term making the rounds in business circles however, this is not just a passing fad, digital transformation is ...
Toni Becker
February 18, 2021
Marketing Transformation in the Digital Era
Digital Transformation is essential for business growth in 2021, but what exactly is it and can it actually transform your business? Digital ...
Toni Becker
February 12, 2021
Digital Transformation for Small and Mid Sized Businesses
Todays’ digitised world has resulted in the age of the consumer. Thanks to online accessibility and the world wide web, consumers have more power ...
Toni Becker
February 10, 2021
Why Digital Transformation is Key for Businesses in 2022
If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
Toni Becker
February 08, 2021
How Social Media Marketing can Drive Visitors to your Expo 2020 Dubai stand
The Expo 2020 Dubai was originally scheduled to take place from 20 October 2020 - 10 April 2021, however due to the COVID-19 pandemic, the ...
Toni Becker
February 06, 2021
Exhibiting at Dubai Expo 2020 (2021)? Marketing services to drive awareness for your stand.
The Expo 2020 (2021) Dubai is set to be a world showcase of human achievement. From 1 October 2021 to 31 March 2022, innovation will take center ...
Toni Becker
February 05, 2021
How can UAE companies take advantage of opportunities in Israel
On 28 August 2020, the UAE President Sheikh Khalifa Bin Zayed Al Nahyan abolished the ban on business and trade between the UAE and Israel that had ...
Toni Becker
January 27, 2021
How can I identify a good lead versus a poor quality lead using data?
Did you know that sales representatives only spend a third of their time actually selling? This means that they are spending a large amount of time ...
Toni Becker
January 25, 2021
Dubai Expo Website Design: Why you need a Expo website to target visitors
A world showcase of human achievement will take place in Dubai from 1 October 2021, and over a 6 month period, innovation and inspiration will have a ...
Toni Becker
January 21, 2021
The Top 10 Marketing Technology Companies in the Middle East
The economic model of Middle Eastern countries was built on the basis of oil wealth however, in recent years the focus has shifted from hydrocarbons ...
Toni Becker
January 16, 2021
Expo 2020 (2021) in Dubai - What is it?
The Expo 2020 (2021) Dubai is set to be the world's largest expo since 1851, and if you are an expo-aficionado, tech lover, knowledge seeker or ...
Toni Becker
January 15, 2021
How to find a specialist Dubai Expo 2020 (2021) marketing agency
The World Expo 2020 was set to be held in Dubai from October 2020 however, due to the rise of the COVID-19 pandemic, the Expo 2020 Dubai has been ...
Toni Becker
January 14, 2021
How to Promote your Country Pavilion at Dubai's Expo 2020 (2021)
From 1 October 2021 to 31 March 2022, a world showcase of human achievement will take place in Dubai. Originally set to take off in October 2020, the ...
Toni Becker
January 11, 2021
How to market your business during Expo 2020 (2021) in Dubai
The Dubai 2020 (2021) Expo is a unique event and its uniqueness is what’s driving business owners, forward-thinkers, innovators and knowledge seekers ...
Toni Becker
January 09, 2021
What is Prospect Lead Scoring?
We all know that lead generation is the lifeblood of any business however, you need to make sure that you are generating leads of the highest quality ...
Toni Becker
January 08, 2021
Will the Expo 2020 (2021) Dubai Still Go Ahead?
“2020.” These 4 numbers ring out in our collective consciousness and trigger anxiety and fear. So much changed in 2020 and the world had to adjust to ...
Toni Becker
January 08, 2021
Remote Working Tips, From A Remote Worker
I have spent my entire career in an office and grew accustomed to working in a loud environment, constantly surrounded by people, and inundated with ...
Toni Becker
January 03, 2021
Marketing Automation Services in Dubai
Marketing automation is technology that is used to manage all marketing processes and multi functional campaigns across a variety of channels. This ...
Toni Becker
December 25, 2020
Is it important to have Arabic Digital Marketing?
As millions of people across the world use the internet every day to learn, communicate, work, shop and engage, digital marketing in the MENA region ...
Toni Becker
December 20, 2020
SEO Abu Dhabi - How to market your website in the UAE's capital
Abu Dhabi is one of the fastest growing economies in the world and has quickly become one of the biggest business hubs on the planet. With its ...
Toni Becker
December 18, 2020
B2B Medical Equipment Marketing: The Best Approach for Lead Generation
Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
Toni Becker
December 14, 2020
Should I create an Arabic Social Media Lead Generation Campaign?
Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...![B2B Healthcare Digital Marketing Strategies [updated for 2025]](https://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/shutterstock_1169699962.jpg?length=300&name=shutterstock_1169699962.jpg)
Toni Becker
December 13, 2020
B2B Healthcare Digital Marketing Strategies [updated for 2025]
Updated: October 2024 Healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit ...
Toni Becker
December 12, 2020
Email Marketing in 2022 - 10 Top tips
Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
Toni Becker
December 11, 2020
Lead Generation through Social Media - How to untap high value leads
Social media is one of the most popular online activities and its penetration across all regions increases every day. According to Statista, in 2020, ...
Toni Becker
December 09, 2020
The Effect of Digital Marketing on Sales
According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
Toni Becker
December 08, 2020
B2B Sales Pipeline: How to grow yours using Digital Marketing & Telesales
Sales processes continue to shift, change and evolve as the digital landscape continues to develop. The entire customer journey has been forever ...
Toni Becker
December 06, 2020
Is HubSpot Effective for Real Estate?
Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business ...
Toni Becker
December 05, 2020
B2B Lead Generation & SEO - How one leads to the other
Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website or web page from the search ...
Toni Becker
December 04, 2020
What is the best CRM for large businesses in Dubai?
Customer Relationship Management (CRM) software has become the most sought-after strategic business tool for developing, retaining and acquiring ...
Toni Becker
December 03, 2020
Beating the OTAs in 2022 - why hotels must start now
The only way to describe the relationship between Online Travel Agencies (OTAs) and hotels is as “frenemies.” OTAs offer a steady source of hotel ...
Toni Becker
December 01, 2020
SaaS Marketing in Dubai - What you need to know
Dubai is one of the most technologically advanced cities in the world, and Software as a Service (Saas) businesses are beginning to make their mark ...
Toni Becker
November 29, 2020
What are the benefits of publishing content on other websites?
Traditional PR has been the leader in brand awareness, reputation management, and crisis control for decades. Businesses and brands the world over ...
Toni Becker
November 27, 2020
Getting started with Digital Marketing in 2022? What you should do first
Digital marketing is not just a passing phase, and never will be. We spend a large portion of our days online, and ignoring digital marketing for ...
Toni Becker
November 26, 2020
How much does Digital PR Cost?
Traditional Public Relations (PR) is a marketing tactic that focuses on creating brand awareness for a business while dealing with reputation and ...
Toni Becker
November 25, 2020
Marketing Automation Tools in 2022 - The best tools for businesses
Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
Toni Becker
November 23, 2020
Hotel Website Design in 2022 - Now is the time to fight the OTAs
Online Travel Agencies (OTAs) such as Booking.com and Expedia have had a near-monopoly on hotel bookings for years because these systems allow people ...
Toni Becker
November 21, 2020
New Instagram 'Reels' Layout Causes an Influencer Outcry
A humble photo sharing app called “Instagram” (you may have heard of it) was launched in early October 2010 and went on to rack up an unprecedented ...
Toni Becker
November 19, 2020
What is the best CRM for hotels in 2022?
The hospitality industry took a major hit in 2020 and 2021, and hotel marketers need to embrace new technologies if they want to acquire more guests ...
Toni Becker
November 18, 2020
Digital PR or Digital Marketing? What's the difference?
We live in the digital age, and businesses and industries have had to evolve and adapt to the changes that have come with the new online ...
Toni Becker
November 17, 2020
How much does a CRM cost in Dubai?
If you are a business owner or a marketing professional, you have heard the term “Customer Relationship Management or CRM.” But what is a CRM, what ...
Toni Becker
November 15, 2020
CRM implementation in Dubai: How to get started
Businesses around the world are investing in Customer Relationship Management (CRM) solutions as this advanced software offers a streamlined and ...